The Alliance for Audited Media is the new Audit Bureau of Circulations. We are a tripartite membership organization of North America’s leading advertisers, advertising agencies and content providers committed to providing independently verified data and information critical to evaluating and purchasing media.
Who We Are
We are a not-for-profit membership organization that exists for the benefit of advertisers and the media they use. Our unique membership defines us and differentiates us from other organizations and advocacy groups because each membership division has a stake in the organization. Publishers present a verified look at their media brands. Advertising agencies plan media decisions with credible, comparable AAM data. Advertisers gain confidence and accountability for their marketing investments.
Our vast membership includes the majority of North America’s top publishers, advertisers and advertising agencies. Each constituency is represented on the AAM board of directors and together, AAM members, the board, committees and staff play a critical role in the media ecosystem.
What We Do
AAM connects advertisers, advertising agencies and publishers to discuss challenges, successes, issues and trends in the media industry. We are governed by a board of directors comprised of the who’s who in publishing and advertising. Together with an extensive network of committees, the AAM board sets the standards by which print and digital media are measured and reported. Our staff upholds the standards of the board by conducting rigorous audits of publishers and impartially delivering the results of those audits to advertisers and advertising agencies through our online database, the Media Intelligence Center.
How We Do It
AAM provides credibility to media sellers and confidence to media buyers and we do that with nearly 100 years of experience as the gold standard in media audits. Audited media is different than measured media. Auditing is validation. It is an impartial, in-depth examination of records and systems that ultimately grants buyers the utmost confidence in their investments. The rigor and thoroughness of an AAM audit is what sets us apart from simple media measurement.
Why We Do It
At the turn of the 20thcentury, the Association of National Advertisers’ (ANA) observed a market need for verifiable, authenticated figures from print publishers. In 1914, advertisers, agencies and publishers united to form the Audit Bureau of Circulations to bring trust and accountability to the print media market.
Nearly a century later, the need for trust and accountability remains unchanged, although the format in which media is delivered has evolved significantly. With the explosion of digital media platforms, buyers are seeking a solution to a chaotic marketplace and demanding credible, single-source metrics. In 2012, we rebranded ourselves the Alliance for Audited Media to reflect the new print and digital media environment our members are embracing. While our name changed, our reason for existence did not. Third-party verification and transparency never go out of style and that’s why we do what we do. Think of it as accountability for the new age of media.
With our deep commitment to credible media information, AAM is pleased to be a current and founding member of the IFABC.