Media Buyers Learn what we can do for you
When planning and investing in today's cross-media environment, media buyers need the certainty that comes from the gold standard in audited media data. Today’s leading advertisers and ad agencies make decisions based on credible, comparable AAM data they know they can trust. Browse the latest products, resources and news for media buyers.
To help Media Intelligence Center users navigate its myriad functions, we’re starting a new tutorial series, “Inside the Media Intelligence Center.” Stay tuned to our video series to learn more about this state-of-the-art database. See more in Services.
AAM recently conducted two research projects—a digital publishing survey and a series of one-on-one interviews with 20 senior executives at media companies in the U.S. and Canada. AAM explores the findings from this research and the challenges and opportunities media companies are facing in today’s digital landscape in a new whitepaper series. Read "Fragmentation Frustration."
The new enhanced, expanded Periodical and Newspaper Analyzers are powerful tools for media planning and in-depth analysis in the Media Intelligence Center. By combining AAM’s deep media database with an intuitive business intelligence app, the Analyzers produce instant large-scale analyses and custom reports. Watch the video.