Newspapers  Learn what we can do for you

North America’s leading media buyers have trusted our newspaper audits for a century. From paid circulation audits to insert verification to website traffic audits, AAM’s innovative services allow newspapers to show potential buyers trusted data about their audiences in their distinct markets. This section highlights some of the newest products, resources and news--just for newspapers.

Beginning with the fourth quarter of 2013, U.S. newspapers with circulation over 25,000 are required to file quarterly circulation and ZIP code information and have the opportunity to file additional cross-channel metrics. Here are some resources to help explain the background, requirements and implications.



The new enhanced, expanded Newspaper Analyzer is a powerful tool for in-depth magazine analysis in the Media Intelligence Center. By combining AAM’s deep media database with an intuitive business intelligence app, the Analyzer produces instant large-scale analyses and custom reports. Watch the video.  

MIC Resources

The Media Intelligence Center resource area is designed to assist you with all things database-related, helping you find the data you need to create custom reports. See more in Resources.


Hobby Lobby logo

AAM’s Media Intelligence Center houses a range of searchable data and analysis tools for media planning, buying, market comparisons, post buys and more. Read how Hobby Lobby uses the Media Intelligence Center to track down and verify specific circulation data in our latest case study.

Inline Content

Take AAM’s Tablet Survey to Win One of 50 Amazon Gift Cards

How do you deliver your tablet content?
Are tablets helping you generate revenue?
What do you think the future of tablet publishing holds?

We invite publishers to share your insights on a brief tablet publishing survey.

As a thank you, everyone who participates will have the opportunity to win one of 50 $20 Amazon gift cards.

Take the survey here.