Blog

Sep26
2014 Magazine Trend Report Now Available for U.S. and Canadian Magazines
posted by  Jennifer Anderson, Product Marketing Coordinator

Updated report features U.S. and Canadian magazine circulation trends for the past five years, all compiled in a single downloadable PDF or Excel report.
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Sep25
October Calendar of Events and Snapshot Filing Reminders

Check out notable events in October, including AAM committee meetings, media industry conferences, publisher filing deadlines and the release of AAM's newspaper Snapshot report.
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Sep25
U.S. and Canadian Newspaper Filing Information and FAQs
posted by  Jeff Walsh, Manager, Report and Data Control

We’ve rounded up important filing info, highlighted CAC developments and provided answers to your frequently asked questions to keep you up to date on all things related to the September filing period.
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Sep22
Quick View: Sorting, Exporting Data from AAM’s Media Intelligence Center Homepage
posted by  Molly Clark, Marketing Manager, Data Products

Did you know that the data featured on the Media Intelligence Center homepage can be sorted either alphabetically, by report date or by circulation and then exported into Excel? Check out this blog to see how.
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Sep18
New NAA Study Shows 8 in 10 Adults Have Taken Action after Viewing a Newspaper Ad
posted by  Rachael Battista, Communications Specialist

A recent study by the Newspaper Association of America suggests consumers still rely heavily on print and online newspaper advertising to inform their purchasing decisions.
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Sep17
AAM’s Tom Drouillard to Moderate Min Media Summit Panel
posted by  Neal Lulofs, EVP, Marketing and Strategy

AAM CEO Tom Drouillard will moderate “Traditional Media’s Wake-Up Call: You May Think You’re Innovating, But You’re Not” on Tuesday, Sept. 30, at the Yale Club in NYC.
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Sep15
AAM Develops Checklist to Ensure Quality, Transparency in Interactive Advertising
posted by  Steve Guenther, VP, Digital Auditing Services

Do you have the answers you need to make informed business decisions? The first step is to ask the right questions. AAM has developed a checklist to help the interactive advertising industry vet its media partners.
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Sep12
Bridging AAM Data: Connecting Databased Information to PDF Reports for Paragraph 1 of Magazine Reports
posted by  Eleanor Overton, Manager, Product Marketing

In a new series, we’ll show where to find the information featured on AAM PDF reports in a databased format housed in the Media Intelligence Center. Our first installment highlights paragraph 1 summary data for magazines.
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Sep11
Publishers Can Make a Real Difference in the Fight against Ad Fraud and Nonhuman Traffic
posted by  Tom Drouillard, CEO, President and Managing Director

AAM CEO Tom Drouillard lists several ways each side of the interactive advertising industry can address and minimize ad fraud and nonhuman traffic.
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Sep05
Industry Scoop
posted by  Rachael Battista, Communications Specialist
 Categories: Industry Scoop

AdExchanger talks ad fraud with DoubleVerify, Ad Age highlights advertiser concerns with programmatic buying and Editor & Publisher details AAM’s new quarterly “Audience View” report.
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