Blog

Sep18
New NAA Study Shows 8 in 10 Adults Have Taken Action after Viewing a Newspaper Ad
posted by  Rachael Battista, Communications Specialist

A recent study by the Newspaper Association of America suggests consumers still rely heavily on print and online newspaper advertising to inform their purchasing decisions.
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Sep17
AAM’s Tom Drouillard to Moderate Min Media Summit Panel
posted by  Neal Lulofs, EVP, Marketing and Strategy

AAM CEO Tom Drouillard will moderate “Traditional Media’s Wake-Up Call: You May Think You’re Innovating, But You’re Not” on Tuesday, Sept. 30, at the Yale Club in NYC.
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Sep15
AAM Develops Checklist to Ensure Quality, Transparency in Interactive Advertising
posted by  Steve Guenther, VP, Digital Auditing Services

Do you have the answers you need to make informed business decisions? The first step is to ask the right questions. AAM has developed a checklist to help the interactive advertising industry vet its media partners.
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Sep12
Bridging AAM Data: Connecting Databased Information to PDF Reports for Paragraph 1 of Magazine Reports
posted by  Eleanor Overton, Manager, Product Marketing

In a new series, we’ll show where to find the information featured on AAM PDF reports in a databased format housed in the Media Intelligence Center. Our first installment highlights paragraph 1 summary data for magazines.
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Sep11
Publishers Can Make a Real Difference in the Fight against Ad Fraud and Nonhuman Traffic
posted by  Tom Drouillard, CEO, President and Managing Director

AAM CEO Tom Drouillard lists several ways each side of the interactive advertising industry can address and minimize ad fraud and nonhuman traffic.
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Sep05
Industry Scoop
posted by  Rachael Battista, Communications Specialist
 Categories: Industry Scoop

AdExchanger talks ad fraud with DoubleVerify, Ad Age highlights advertiser concerns with programmatic buying and Editor & Publisher details AAM’s new quarterly “Audience View” report.
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Sep05
AAM Reinforces Its Commitment to Help Industry “Transact with Trust”
posted by  Neal Lulofs, EVP, Marketing and Strategy

AAM underscores its unique role in the media industry with a new tag line.
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Aug29
Director Nominations for AAM's North American Board Due Sept. 12
posted by  Mark Wachowicz, EVP, Business Innovation and Assistant Secretary
 Categories: Annual Meetings

Information about AAM director nominations and the new format for both AAM’s annual business meeting and voting processes.
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Aug28
In the Know: Introduction to U.S. Newspaper Quarterly Filing
posted by  Jessica George, Senior Publisher Relations Manager

AAM’s Jessica George highlights the basics surrounding the expansion of quarterly filing to all AAM U.S. newspapers and larger CAC titles.
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Aug27
Accessing June 2014 Magazine Publisher’s Statements
posted by  Molly Clark, Marketing Manager, Data Products

AAM consumer magazine statements are released daily and are available in the Media Intelligence Center. Here are a few reminders to help you find the information you’re looking for.
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