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December 23, 2013RSS Feed
Top 25 U.S. Newspaper Audience Gainers by DMA
posted byNeal Lulofs, Executive Vice President
Categories:Audience SnapshotData DiveU.S. Newspapers

All U.S. newspapers have the opportunity to participate in AAM’s Audience Snapshot, a voluntary program that enhances print and digital circulation data with print and online audience metrics. More than 100 U.S. newspapers currently participate in the program.

We’ve compiled a list of newspapers reporting print and online audience gains in their respective DMAs for the six months ending Sept. 30, 2013. The Audience Snapshot data in the chart is based on research studies conducted by Scarborough Research and verified AAM. You can find historical audience gainers lists on our website.

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Top 25 U.S. Newspaper Audience Gainers by DMA
Preliminary figures as filed with the Alliance for Audited Media. Subject to audit.

      Past 7 Days Print/Past 30 Days Online
Net Combined Audience
 
State City  Newspaper Name As of 9/30/13 As of 9/30/12 % Change
CT Stamford  Advocate  172,637 150,405 14.8%
OH Akron  Beacon Journal  576,839 515,250 12.0%
FL Lakeland Ledger  380,562 343,213 10.9%
WA Olympia  Olympian  220,150 200,177 10.0%
NC Winston-Salem  Journal  365,063 333,265 9.5%
TX San Antonio  Express-News  1,102,175 1,015,156 8.6%
MA Boston  Globe  2,196,804 2,031,696 8.1%
CA Modesto  Bee  394,513 365,290 8.0%
CO Colorado Springs  Gazette  324,808 302,002 7.6%
FL St. Petersburg  Tampa Bay Times  1,416,915 1,317,537 7.5%
CA Ventura Co.  Star  468,815 436,705 7.4%
NY Schenectady Gazette  203,178 189,520 7.2%
CT Greenwich Time  89,967 84,231 6.8%
CA Fresno  Bee  620,676 581,973 6.7%
PA Wilkes-Barre  Times Leader  210,519 198,159 6.2%
AL Birmingham  News  737,145 697,632 5.7%
FL Orlando  Sentinel  1,205,002 1,154,250 4.4%
FL Miami  The Miami Herald  1,273,129 1,223,657 4.0%
WI Appleton  Post Crescent  220,985 213,895 3.3%
CO Denver  Denver Post  1,490,901 1,444,469 3.2%
PA Harrisburg  Patriot-News  500,901 486,517 3.0%
CA Orange Co.  Register  1,692,399 1,647,359 2.7%
NY Long Island  Newsday  2,332,283 2,281,359 2.2%
FL Miami  El Nuevo Herald  497,158 486,814 2.1%
FL Naples Daily News  255,821 250,687 2.0%

 

Some newspapers may have added branded editions to their Audience Snapshot data which may account for some of the gains posted.

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