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Today AAM released its semiannual Snapshot report, which gives a first look into the print and digital circulation of U.S. newspapers. Here’s a review of the notable changes to Snapshot. Check out our FAQs for more information about the developments taking place across AAM’s newspaper divisions.
Here’s a few notable things about the Snapshot information released today:
- The report contains data for 610 U.S. newspapers.
- Approximately 300 newspapers reported a Monday-Friday average, while others reported additional multiday averages.
- 531 newspapers reported digital editions.
- 127 reported branded editions as part of their total circulation.
- The top three U.S. newspapers by total average circulation are: USA Today (3,255,157), Wall Street Journal (2,294,093) and New York Times (2,149,012).
Reminder about Five-Day Averages
As a reminder, U.S. daily newspapers with circulation of more than 50,000 are no longer required to report five-day averages. Because of the change to optional reporting of five-day averages, AAM no longer posts comparative U.S. rankings or industry averages. More information is available here.
A Note about Comparability
As outlined in Rule A 1.2 Permissions and Prohibitions, equivalent data elements must be used when comparing newspapers. Circulation can only be compared across identical days (e.g., Monday to Monday, Tuesday to Tuesday, five-day average to five-day average).
Many newspapers continue to report a five-day average, and publishers are welcome to use that number for comparison purposes if a newspaper reports it. You may also use any of the individual weekday averages as long as they are labeled as such. You should also note the circulation mix of a newspaper and whether it contains branded and digital editions when making comparisons.
Shifting to Timelier Cross-Channel Data
In January, U.S. newspapers with circulation over 25,000 began filing circulation figures and optional data covering monthly activity for digital channels like apps and websites quarterly. And as frequent data becomes the norm, quarterly reporting is expected to extend across all newspaper divisions by spring 2015.
Over the next year, the titles that currently report quarterly data will transition away from the traditional six-month publisher’s statement toward more frequent reporting.
September 2014 will be the last release of the Snapshot report as we know it today. The board is looking at new ways to present the Snapshot summary data as comprehensive report within the Media Intelligence Center. More information can be found here.
Additional Newspaper Data from CAC
The Certified Audit of Circulations, a subsidiary of AAM, has its own version of Snapshot called Redi-Reference. The report, which has data for more than 700 additional newspapers, is now available in the Media Intelligence Center.
For More Information
Additional information about AAM’s Snapshot is available in this blog post.
If you have questions, please contact the appropriate AAM department based on your question or membership type:
- Publishers: Publisher Relations manager
- Media buyers: Eleanor Overton
- To purchase Snapshot: Service department
- Media requests: Communications department