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February 6, 2014RSS Feed
Top 25 U.S. Consumer Magazines for December 2013
posted byNeal Lulofs, Executive Vice President
Categories:U.S. MagazinesSnapshot

AAM's semiannual Snapshot report for U.S. consumer magazines includes top-line circulation data for all U.S. magazine members for the second half of 2013. Canadian stats are available in this post

Key Statistics

Total average circulation for the 386 U.S. consumer magazines reporting comparable paid and verified circulation was down 1.7 percent, with paid subscriptions down 1.2 percent and single-copy sales down 11.1 percent.

Digital editions continue to be a growing segment for consumer magazines. More than 300 titles reported a total of 10.8 million digital replica editions (paid, verified and analyzed nonpaid) or 3.5 percent of total circulation. Digital editions are up 36.7 percent versus the same period last year when 289 magazines reported more than 7.9 million digital replica editions, or 2.4 percent of the total industry average circulation.

Accessing the Report

The full Snapshot report containing data on more than 500 U.S. and Canadian consumer magazines is available in AAM’s Media Intelligence Center. AAM members will need their user name and password to access the report. More information about Snapshot is available here.

Top Lists

Below are a few charts pulled from the report — the top 25 U.S. consumer magazines by total paid and verified circulation, single-copy sales, digital replica editions and the top 10 magazines by analyzed nonpaid circulation. Historical charts and data are also available.

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Top 25 U.S. Consumer Magazines for the Second Half of 2013

As filed with AAM. Subject to audit.

Publication Name Total Paid & Verified as of 12/31/2013 Total Paid & Verified as of 12/31/2012 Percent Change
AARP THE MAGAZINE 22,274,096 22,721,661 -2.0%
AARP BULLETIN 22,244,820 22,403,427 -0.7%
GAME INFORMER MAGAZINE 7,629,995 7,864,326 -3.0%
BETTER HOMES AND GARDENS 7,615,581 7,621,456 -0.1%
GOOD HOUSEKEEPING 4,348,641 4,354,740 -0.1%
READER'S DIGEST 4,288,529 5,527,183 -22.4%
FAMILY CIRCLE 4,092,525 4,143,942 -1.2%
NATIONAL GEOGRAPHIC 4,029,881 4,125,152 -2.3%
PEOPLE 3,527,541 3,637,633 -3.0%
WOMAN'S DAY 3,311,803 3,374,479 -1.9%
TIME-THE WEEKLY NEWSMAGAZINE 3,289,377 3,281,175 0.2%
LADIES' HOME JOURNAL 3,225,863 3,230,450 -0.1%
SPORTS ILLUSTRATED 3,023,197 3,174,888 -4.8%
COSMOPOLITAN 3,015,858 3,023,884 -0.3%
TASTE OF HOME 2,975,929 3,268,549 -9.0%
PREVENTION 2,872,944 2,921,618 -1.7%
SOUTHERN LIVING 2,815,523 2,867,235 -1.8%
AAA LIVING 2,414,108 2,455,280 -1.7%
O, THE OPRAH MAGAZINE 2,386,601 2,439,747 -2.2%
GLAMOUR 2,327,793 2,324,170 0.2%
AMERICAN RIFLEMAN 2,238,735 1,731,416 29.3%
REDBOOK 2,206,676 2,214,603 -0.4%
AMERICAN LEGION MAGAZINE 2,191,967 2,268,015 -3.4%
PARENTS 2,169,454 2,058,669 5.4%
ESPN THE MAGAZINE 2,160,552 2,142,937 0.8%

 

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Top 25 U.S. Consumer Magazines by Single-Copy Sales

As filed with AAM. Subject to audit.

Publication Name Single-Copy Sales as of 12/31/2013 Single-Copy Sales as of 12/31/2012 Percent Change
WOMAN'S WORLD 998,357 1,143,985 -12.7%
FIRST FOR WOMEN 973,090 989,144 -1.6%
COSMOPOLITAN 895,617 1,190,669 -24.8%
PEOPLE 835,788 971,668 -14.0%
FAMILY CIRCLE 561,072 636,363 -11.8%
FOOD NETWORK MAGAZINE 506,127 483,773 4.6%
IN STYLE 470,244 528,418 -11.0%
IN TOUCH WEEKLY 467,125 536,030 -12.9%
US WEEKLY 459,955 528,027 -12.9%
WOMAN'S DAY 415,427 426,304 -2.6%
NATIONAL ENQUIRER 401,436 441,680 -9.1%
HGTV MAGAZINE 358,446 310,690 15.4%
PEOPLE STYLEWATCH 347,651 455,276 -23.6%
ALL YOU 339,570 344,968 -1.6%
REAL SIMPLE 328,878 349,132 -5.8%
O, THE OPRAH MAGAZINE 316,171 415,928 -24.0%
STAR MAGAZINE 302,327 345,565 -12.5%
GLAMOUR 291,859 401,692 -27.3%
GOOD HOUSEKEEPING 283,789 268,896 5.5%
MEN'S HEALTH 281,872 358,822 -21.4%
WOMEN'S HEALTH 271,862 296,770 -8.4%
VOGUE 267,849 335,006 -20.0%
LIFE & STYLE WEEKLY 252,256 306,352 -17.7%
VANITY FAIR 240,671 310,170 -22.4%
SEVENTEEN 234,795 304,108 -22.8%

 

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Top 25 U.S. Consumer Magazines by Digital Replica Circulation

As filed with AAM. Subject to audit.

Publication Name Digital Replica as of 12/31/2013
GAME INFORMER MAGAZINE 2,950,136
READER'S DIGEST 454,526
COSMOPOLITAN 236,006
MAXIM 206,639
TASTE OF HOME 206,469
NATIONAL GEOGRAPHIC 178,746
WORKING MOTHER 171,313
OK! WEEKLY 141,146
STAR MAGAZINE 139,855
PODER HISPANIC 124,652
ESPN THE MAGAZINE 122,045
MEN'S HEALTH 113,566
SHAPE 105,586
WIRED 103,593
GQ-GENTLEMEN'S QUARTERLY 99,193
POPULAR SCIENCE 97,226
O, THE OPRAH MAGAZINE 96,452
FOOD NETWORK MAGAZINE 93,822
US WEEKLY 92,215
NEW YORKER 86,765
VANITY FAIR 82,383
BETTER HOMES AND GARDENS 80,100
MEN'S FITNESS 79,062
NYLON 77,445
MARTHA STEWART LIVING 76,977

 

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Top 10 U.S. Consumer Magazines by Analyzed Nonpaid Circulation

As filed with AAM. Subject to audit.

Publication Name Total Analyzed Nonpaid 12/31/2013 Total Analyzed Nonpaid 12/31/2012 Percent Change 
AAA TOURBOOKS 12,408,005 13,271,135 -6.5%
THE COSTCO CONNECTION 8,654,464 8,653,374 0.0%
WEBMD MAGAZINE 1,465,718 1,325,908 10.5%
SER PADRES 857,198 858,410 -0.1%
AMERICAN BABY 700,000 400,000 75.0%
SER PADRES BEBE 608,520 608,910 -0.1%
COMIDA Y FAMILIA 510,663 504,754 1.2%
FAMILY MAGAZINE 501,656 502,346 -0.1%
COMPETITOR 459,145 508,880 -9.8%
FIT PREGNANCY 455,667 450,622 1.1%

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2 Comments

March 17, 2014 5:05 PM
Hi, I would like to understand if in the report regarding Digital Circulation, the numbers refer to the real amount of readers (effective downloads) or just the number of people who have the right to download them. Thank you!
Posted by Luis Pedro Castro
March 20, 2014 1:47 PM
Luis, These digital editions can either be subscriptions or single-copy sales. There's much more information about qualifying digital magazines in this new guide: http://www.auditedmedia.com/resources/guides-and-evaluation-forms/consumer-magazines/digital-editions.aspx
Posted by AAM
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