ABC Announces eFAS-FAX Analyzer Tool
ARLINGTON HEIGHTS, Ill. (March 16, 2011)—The Audit Bureau of Circulations is introducing the eFAS-FAX Analyzer, a new tool to complement ABC’s U.S. daily newspaper eFAS-FAX report. This tool can be used to query daily newspaper circulation figures beginning with the March 2011 FAS-FAX release and create custom reports. Searchable information will be expanded as Publisher’s Statement data is released.
“The eFAS-FAX Analyzer is a useful tool for evaluating top-line circulation data from U.S. daily newspapers,” said Mark Wachowicz, ABC’s senior vice president, marketing and sales. “With new search options and updated Publisher’s Statement data, this tool brings additional functionality to the eFAS-FAX report.”
The eFAS-FAX Analyzer will include:
- Day-of-week circulation
- New paid and verified breakouts for print, digital replica and digital non-replica editions
- Multiple search options, including by the top 50 and top 100 circulation
- A save-and-retrieve list
- Downloadable data queries in Excel ® and PDF formats
- Searchable metrics from Consolidated Media Reports
ABC advertiser, agency and publisher members may purchase the eFAS-FAX Analyzer now for the release of the March 2011 newspaper FAS-FAX report on Tuesday, May 3. The eFAS-Fax Analyzer is $200 per release for subscribers to the daily newspaper eFAS-FAX report and $600 per release for a new license.
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.
Corporate Communications Contacts:
Executive Vice President, Strategic Planning and Communications and General Manager, Digital Services