ABC Releases First Consumer Magazine Consolidated Media Report
Popular Science Reports Total Brand with Print, Web, Social Media and Mobile Data
NEW YORK (Oct. 20, 2011)—The Audit Bureau of Circulations released the first consumer magazine Consolidated Media Report for Popular Science. The Consolidated Media Report is ABC’s customizable report for U.S. and Canadian consumer magazines to present their total brand with a range of print, digital and mobile products.
Popular Science is a comprehensive brand with its flagship magazine, interactive digital editions, email newsletters, websites and mobile apps. With the release of this CMR, Popular Science is the first magazine to combine these print and digital distribution channels on one ABC report.
"Our goal at Popular Science is to produce credible, compelling content that's easily discoverable for consumers across any platform or any product that they might be reading, viewing or using. This includes print, digital, social, mobile, television, radio and events," said Bonnier's Technology Group Vice President and Group Publisher Gregg Hano. "ABC's CMR enables us to speak to the wide range of platforms that we're on and gives us the opportunity to do that in a measurable and trusted way."
Mike Lavery, ABC’s president and managing director added: “The CMR represents the future for the magazine industry. With the opportunity to include app metrics, social media usage, and any other brand extension alongside print circulation, the CMR is an indispensable tool for consumer magazines. I commend the team at Popular Science for being the first to take this important step for all magazines’ brands.”
Magazines may choose which print and digital products represent their brand to include on a CMR. Popular Science, for example, reported:
- Total average circulation for Popular Science Magazine
- Popular Science+ interactive iPad tablet edition circulation
- Website page views and unique visitors
- Twitter and Facebook users
- E-newsletter deliveries
- iPhone app page views
Because ABC verifies all data on the CMR, media buyers can trust the figures represent a publication’s total media footprint. And this report continues to gain support in the industry. ABC’s Magazine Buyers’ Advisory Committee recently endorsed the CMR concept, and George Janson, managing partner, director of print at Group M, commented: “ABC’s CMR helps open our eyes to platforms we might not have thought about from a particular partner. At Group M, we’re excited about how magazines are evolving and extending their brands beyond the page. Given today’s changing media landscape, the CMR supports a natural iteration of the current audit process.”
Popular Science’s CMR is available on ABC’s website. Newspapers are also embracing the CMR concept. To date, nearly 30 newspapers have created custom CMRs. More information is available on ABC’s website.
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.
About Popular Science
Popular Science is part of the Bonnier Technology Group, which includes sister publications and websites Popular Photography, American Photo, Sound & Vision, popsci.com, popphoto.com, and soundandvisionmag.com. Founded in 1872, Popular Science is the world's largest science and technology magazine, with nearly 7 million readers. Each month, Popular Science reports on the intersection of science and everyday life, delivering a look at the future now.
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