More newspapers choose customized Consolidated Media Reports
ARLINGTON HEIGHTS, Ill. (Feb. 9, 2011)—The Audit Bureau of Circulations is releasing Consolidated Media Reports for 17 U.S. newspapers, including two of the first CMR releases for community newspapers. The Consolidated Media Report is ABC’s customizable report for U.S. and Canadian newspapers to present their brand with a range of print and digital products.
With the issuance of these new reports, 19 newspapers will have released 41 CMRs since the inception of the audit program in 2009. As the CMRs evolve, newspapers are embracing a popular feature of these reports—customization.
“The opportunity to customize the Consolidated Media Report is no doubt one of its most appealing qualities,” said ABC President and Managing Director Mike Lavery. “These reports are becoming a popular tool for publishers to show advertisers their entire media footprint in a fashion that speaks to the needs of their market.”
Each CMR is unique. Newspapers are reporting Facebook fans, Twitter followers, website traffic, free publications, maps, custom demographics, market statistics and promotional graphics on their CMRs. The report’s flexibility allows publishers to report data from a variety of channels, and because ABC audits all data on the report, advertisers are given comparable, trusted figures.
The Daily Times-Call from Longmont, Colo., and the Reporter-Herald from Loveland, Colo., will be the first papers from the Community Newspaper Audit program to release CMRs. The CNA service is designed for newspapers with circulation of less than 25,000.
Newspapers that are releasing upcoming CMRs:
The Columbus Dispatch
Dallas Morning News
The Denver Post Media Network
Forth Worth Star-Telegram
The Kansas City Star
Los Angeles Times
Loveland Reporter Herald
Minneapolis Star Tribune
The Salt Lake City Tribune
San Jose Mercury News
Chicago Sun-Times Media
The Tampa Tribune
Here is a look at the customization that some of the reports feature:
The Atlanta Journal Constitution includes quick stats about Atlanta’s metro households and population, a reader profile, information about the AJC’s unique advertising opportunities and details about Reach, a free Total Market Coverage product (See page 2). The AJC’s digital market profile is also presented with website metrics, an ajc.com audience profile and information on four additional ajc.com channels (See page 3).
The Dallas Morning News identifies reader demographics for The Dallas Morning News, the Denton Record-Chronicle, Briefing, Al Dia and Quick. This highlights the target market for each of its publications (See pages 3-7).
The San Jose Mercury News presents its customer reach with a map that shows its coverage area and a statement about its audience. In addition to three papers included in total average paid circulation, data for 28 additional publications is included. Logos of the publications and graphics are incorporated throughout the report (See page 1).
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.
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