ABC and The Economist Release the First Weekly Magazine Consolidated Media Report
The Economist Uses CMR To Show Its Reach On Print, Tablet, Newsletter And Social Media Channels
ARLINGTON HEIGHTS, Ill. (April 30, 2012)—The Economist and the Audit Bureau of Circulations (ABC) announced today that The Economist is the first weekly magazine to release a Consolidated Media Report (CMR). The new report is a resource for advertisers and media buyers to understand The Economist’s reach on separate platforms through a single, independently verified resource.
The Economist’s CMR contains information on all of its branded assets, the print magazine, tablet app, website, e-newsletters and social media channels, including:
“With the rise of digital reading, marketers want to understand how readers are interacting with magazines beyond the print form,” said Paul Rossi, managing director and executive vice president of The Economist Group, Americas. “We have released this report to provide the transparency and authority that advertisers value from an ABC audit. While not perfect, we believe it’s a positive first step to show advertisers our brand footprint and to help them make comparisons across platforms and titles.”
George Bartman, ABC’s vice president of sales and marketing, added, “The multitude of reporting options offered by the CMR mirror the growing number of ways publishers are connecting with readers and gives them a vehicle to tell their unified brand story. I applaud The Economist for their commitment to providing buyers with credible, transparent data, regardless of the channel.”
ABC’s CMR is a customizable multimedia report for U.S. and Canadian consumer magazines to present their total brand across a variety of print and digital platforms. The Economist is the third magazine to publish a CMR. Popular Science and Fine Cooking have also issued reports.
About The Economist (www.economist.com)
With a growing global circulation (now 1.5 million including both print* and digital) and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. Its website (www.economist.com) offers articles from the past ten years, in addition to web-only content such as blogs, debates and audio/video programmes. The Economist is now available to download for reading on Android, iPhone, or iPad devices.
*Audit Bureau of Circulations UK/US, July-December 2011
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.
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