ABC Hires Executive to Lead Interactive Unit
The Audit Bureau of Circulations has named Eric T. John vice president of ABC Interactive.
John will manage the development of ABCi’s products and services and oversee day-to-day operations, such as auditing and client services. He is also responsible for implementing strategies to promote the ABCi brand and building strategic business relationships with digital publishers, media buyers, technology developers and trade groups.
John joins ABCi as the organization is seeing a marked increase in digital audit activity from both new and traditional media companies. ABCi audits provide independent verification for advertisers, who are increasingly investing in these media platforms.
“Eric’s mix of experience in digital advertising, marketing and mobile brings an innovative perspective to our entire organization,” said Neal Lulofs, executive vice president and general manager of ABCi. “This is a critical time in the industry and Eric’s expertise in digital media and his vision for ABCi will help meet our clients’ transformational needs. I’m pleased to welcome him to our team.”
With more than 12 years of digital experience, John has a strong background that ranges from data and analytics to sales and customer relations. He was most recently head of marketing at digital ad network AdKnowledge. Prior, John held senior-level marketing and product management positions at Nokia, Yahoo! and DoubleClick.
ABCi’s multimedia products have been gaining momentum with the adoption of newspaper and magazine Consolidated Media Reports as well as the first standalone mobile audit, the m.Audit, which was recently released for The Orange County Register. John will help expand ABCi’s current offerings and develop new products and services for U.S. and Canadian clients.
“Proof of performance through any channel—print, mobile, social, e-newsletters, websites—is at the core of our industry,” said Sunni Boot, CEO of ZenithOptimedia Canada and chairman of the ABC board of directors. “The ABC organization and its board are continuing to invest in ABCi to ensure the industry has this proof. We are committed to helping publishers and buyers navigate the evolving marketplace and look forward to Eric’s contributions.”
John received his bachelor’s degree from Miami University in Ohio and his master’s from Indiana University. He also has a post-graduate certificate in technology and software product management from Columbia University.
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more about ABC, visit www.accessabc.com.
Corporate Communications Contacts:
Executive Vice President, Strategic Planning and Communications and General Manager, Digital Services