News Releases

Multiple Bonnier Titles Present Brand Data via ABC’s Consolidated Media Report

Provide Buyers with Audited Print, Web, Mobile and Social Media Metrics

NEW YORK (May 21, 2012)—The Audit Bureau of Circulations and Bonnier released Consolidated Media Reports for Field & Stream, Outdoor Life, Popular Photo and Popular Science. Magazines are using this up-and-coming report to present buyers with transparent metrics for all of their brand channels.

The CMRs for Field & Stream, Outdoor Life, Popular Photo and Popular Science signal growing adoption of the report and illustrate how magazines can show audited data from the multiple ways they reach readers. Fine Cooking and The Economist have also recently released CMRs.

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“More magazines are using the CMR to tell the story of their brands and validate that story for buyers with an audit,” said Mark Wachowicz, ABC’s senior vice president of marketing and sales. “Bonnier’s new CMRs show a commitment to transparency across platforms and are a real step forward for the industry.”

Each of the Bonnier reports are structured similarly, with data that covers:

  • Total average print and digital circulation
  • Website page views and unique visitors
  • Twitter and Facebook users
  • E-newsletter deliveries
  • iPhone app downloads and page views

"ABC's decision to offer consolidated reporting for our client and agency partners is great for brands like ours that are engaging consumers outside of our core print business in significant ways," said Eric Zinczenko, Vice President, Group Publisher of Bonnier’s Outdoor Group. “To be among the first brands to release our metrics on all our brand platforms is another positive step away from the traditional print publishing model and credits our diversified business strategy."

Popular Science, which was the first consumer magazine to produce such a report last fall, is now the first to release a second report.

"We're proud to continue Popular Science's participation in the Consolidated Media Report, and to bring the same level of transparency to Popular Photography," said Steven Grune, vice president and group publisher of the Bonnier Technology Group. "These reports are a powerful way to show the evolution of our brand in real-time, giving us the opportunity to demonstrate our growth across all channels in ways that were impossible just six months ago. The CMR is a huge asset for us, as well as our advertisers and partners."

Buyers are also supporting audited brand metrics and encouraging magazines to explore creating their own CMRs.

“As magazines build their brands with content for tablets, apps, websites and SIPs, it's necessary to understand meaningful metrics behind each platform,” said Debbie Sklar, vice president, director of print services at Horizon Media, Inc. and member of ABC’s Media Buyers’ Advisory Committee. “There is a real need for transparent and accountable data to back all of a brand’s channels, and with ABC’s third-party validation, the CMR helps us achieve just that.”

About ABC

ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit

About Bonnier

Bonnier Corp. ( is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group (, an international media group active in television, newspapers, magazines, movies, books and digital media.

Corporate Communications Contacts:

Neal Lulofs
Executive Vice President, Marketing and Strategy
t: 224-366-6363
Rachael Battista
Communications Specialist
t: 224-366-6365