The Economist Releases First Global Consolidated Media Report
Report Shows More Than 1.5 Million Audited Print and Digital Editions Worldwide
NEW YORK (Sept. 10, 2012)—The Economist, working with the Audit Bureau of Circulations North America and with support from ABC U.K., released the first-ever global Consolidated Media Report. The report is the first to show audited data for The Economist’s global print and digital entities across seven regions and provides media buyers around the world with reliable print circulation and metrics from multiple digital channels.
Average global print and paid digital circulation for the first half of 2012 totaled 1,554,949, with more than 88,000 paid replica and nonreplica digital editions sold separately from the print edition. The report also features worldwide statistics from its other digital products, including:
- 631,967 average weekly unique devices accessing The Economist app
- 30,397,093 page impressions and an average visit duration of approximately nine minutes for The Economistonline
- More than 2 million unique newsletter opens
- 5.6 million social media followers, including:
- 2.8 million Twitter followers
- 1.1 million Facebook likes
- 1.6 million Google+ circle members
In addition to worldwide data, information about each region is featured in a separate section in the report. The North American section features region-specific statistics such as:
- 897,012 total subscribers
- 57,314 paid digital subscribers
- 259,348 average weekly unique devices
- 3.2 million unique monthly visitors to The Economist online
Additional digital metrics are available in the full report.
“We have always endeavored to provide advertisers with the information they need to make informed decisions,” said Paul Rossi, managing director and executive vice-president of The Economist Group, Americas. “As an international brand we work regularly with advertisers from around the world. The global CMR enables us to showcase our growing international reach in a clear and transparent way while also allowing advertisers to drill deeper and obtain regional data as well.”
“With each new report, the magazine Consolidated Media Report is proving to be a popular tool to show audited figures for the components of a magazine brand,” added George Bartman, ABC North America’s vice-president of marketing and sales. “The Economist’s second CMR is no different. We worked with our counterparts from ABC U.K. to show reliable, trusted data forThe Economist brand around the world.”
The Economist released the first weekly magazine CMR earlier this spring for its North American edition.
ABC North America provided data for the North America and Latin America editions, while ABC U.K.’s audits spanned editions from the U.K., Continental Europe, Middle East and Africa, and Asia Pacific.
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit www.accessabc.com.
About The Economist
With a growing global circulation (now 1.5 million including both print* and digital) and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. Its website offers articles from the past ten years, in addition to web-only content such as blogs, debates and audio/video programmes. The Economist is now available to download for reading on Android, iPhone, or iPad devices. (*Audit Bureau of Circulations UK/US, July-December 2011)
Corporate Communications Contacts:
Executive Vice President, Marketing and Strategy