Research and Data

Top 25 U.S. Consumer Magazines for December 2012

AAM's semiannual Snapshot (formerly known as FAS-FAX) report for U.S. consumer magazines includes top-line circulation data for all magazine members for the second half of 2012.

Key Statistics
For the second half of 2012, 289 magazines reported more than 7.9 million digital replica editions (paid, verified and analyzed nonpaid) or 2.4 percent of the total industry average circulation. The number of average digital magazine copies sold has more than doubled compared with the second half of 2011 when 245 magazines reported approximately 3.2 million average digital replica copies (less than 1 percent of the total industry average circulation). Nearly 65 percent of magazines that filed this period have digital replica editions as part of total circulation.

Total paid and verified circulation for the 402 U.S. titles reporting year-over-year comparable data decreased 0.3 percent. Paid subscriptions were up 0.7 percent, and single-copy sales decreased 8.2 percent.

Accessing the Report
The full Snapshot report containing data on more than 500 U.S. and Canadian consumer magazines is available in AAM’s Media Intelligence Center. AAM members will need their user name and password to access the report. This blog contains step-by-step directions for accessing the report in AAM’s new database.

Top Lists
Below are a few charts pulled from the report — the top 25 U.S. consumer magazines by total paid and verified circulation, single-copy sales, digital replica editions and the top 10 magazines by analyzed nonpaid circulation. Historical charts and data are also available.

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Top 25 U.S. Consumer Magazines by Total Paid and Verified Circulation
Preliminary Figures as filed with the Alliance for Audited Media -- Subject to Audit

Publication Name Total Paid & Verified
12/31/12
Total Paid & Verified
12/31/11
Percent Change
AARP the Magazine 22,721,661 22,407,421 1.4%
AARP Bulletin 22,403,427 22,171,632 1.0%
Game Informer Magazine 7,864,326 7,514,460 4.7%
Better Homes and Gardens 7,621,456 7,617,844 0.0%
Reader's Digest 5,527,183 5,560,046 -0.6%
Good Housekeeping 4,354,740 4,341,426 0.3%
Family Circle 4,143,942 3,872,671 7.0%
National Geographic 4,125,152 4,480,788 -7.9%
People 3,637,633 3,569,811 1.9%
Woman's Day 3,374,479 3,886,853 -13.2%
Time - The Weekly Newsmagazine 3,281,175 3,298,390 -0.5%
Taste of Home 3,268,549 3,230,514 1.2%
Ladies' Home Journal 3,230,450 3,232,354 -0.1%
Sports Illustrated 3,174,888 3,178,760 -0.1%
Cosmopolitan 3,023,884 3,040,013 -0.5%
Prevention 2,921,618 2,874,117 1.7%
Southern Living 2,867,235 2,865,845 0.0%
Maxim 2,543,563 2,507,318 1.4%
AAA Living 2,455,280 2,471,160 -0.6%
O, The Oprah Magazine 2,439,747 2,380,782 2.5%
Glamour 2,324,170 2,353,863 -1.3%
American Legion Magazine 2,268,015 2,303,613 -1.5%
Parenting 2,232,707 2,231,783 0.0%
Redbook 2,214,603 2,224,418 -0.4%
ESPN the Magazine 2,142,937 2,109,547 1.6%

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Top 25 U.S. Consumer Magazines by Single-Copy Sales
Preliminary Figures as filed with the Alliance for Audited Media -- Subject to Audit

Publication Name Single-Copy Sales 12/31/12 Single-Copy Sales 12/31/11 Percent Change
Cosmopolitan 1,190,669 1,460,982 -18.5%
Woman's World 1,143,985 1,166,962 -2.0%
First for Women 989,144 1,010,763 -2.1
People 971,668 1,106,244 -12.2%
Family Circle 636,363 523,173 21.6%
Lindy's Football Annuals 609,557 539,739 12.9%
In Touch Weekly 536,030 629,331 -14.8%
In Style 528,418 561,630 -5.9%
US Weekly 528,027 618,491 -14.6%
Food Network Magazine 483,773 438,354 10.4%
People Stylewatch 455,276 496,187 -8.2%
National Enquirer 441,680 472,731 -6.6%
Woman's Day 426,304 372,567 14.4%
O, The Oprah Magazine 415,928 413,363 0.6%
Glamour 401,692 469,544 -14.5%
Men's Health 358,822 387,701 -7.4%
Real Simple 349,132 358,930 -2.7%
Star Magazine 345,565 437,199 -21.0%
All You 344,968 528,241 -34.7%
Vogue 335,006 348,850 -4.0%
HGTV Magazine 310,690 N/A* N/A
Vanity Fair 310,170 323,946 -4.3%
Life & Style Weekly 306,352 378,758 -19.1%
Seventeen 304,108 324,741 -6.4%
Women's Health 296,770 271,813 9.2%
*Denotes time period prior to AAM membership

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Top 25 U.S. Consumer Magazines by Digital Replica Circulation
Preliminary Figures as filed with the Alliance for Audited Media -- Subject to Audit

GAME INFORMER MAGAZINE 2,305,816
MAXIM 259,529
COSMOPOLITAN 254,751
NATIONAL GEOGRAPHIC 160,077
PODER HISPANIC 149,838
READER'S DIGEST 147,149
TASTE OF HOME 103,961
POPULAR SCIENCE 98,389
ESPN THE MAGAZINE 92,197
OK! WEEKLY 88,347
PARENTING 87,253
MEN'S HEALTH 85,842
O, THE OPRAH MAGAZINE 84,632
WIRED 84,118
US WEEKLY 81,611
NYLON 77,469
GQ-GENTLEMEN'S QUARTERLY 74,806
FOOD NETWORK MAGAZINE 67,727
WOMEN'S HEALTH 66,555
STAR MAGAZINE 59,903
NEW YORKER 59,471
ESQUIRE 57,795
MARTHA STEWART LIVING 56,068
GLAMOUR 53,794
VANITY FAIR 53,735

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Top 10 Consumer Magazines by Analyzed Nonpaid Circulation
Preliminary Figures Filed with AAM -- Subject to Audit

Publication Name Total Analyzed Nonpaid
12/31/12
Total Analyzed Nonpaid
12/31/11
Percent Change
AAA Tourbooks 13,271,135 12,723,513 4.3%
The Costco Connection 8,653,374 8,590,453 0.7%
WebMD Magazine 1,325,908 1,238,319 7.1%
Where Magazine 1,272,094 1,252,269 1.6%
Ser Padres 858,494 N/A* N/A
Competitor 508,880 496,728 2.4%
Comida y Familia 504,754 607,371 -16.9%
Family Magazine 502,346 501,375 0.2%
Ready, Set, Grow 500,866 500,932 0.0%
Fit Pregnancy 450,622 443,603 1.6%
*Denotes time period prior to AAM membership