Research and Data

Top 25 U.S. Consumer Magazines for June 2013

AAM's semiannual periodical Snapshot report includes top-line print and digital circulation data for all consumer magazine members for the first half of 2013. Below are some highlights from the report.

Key Stats

For the 390 U.S. consumer magazines reporting comparable paid and verified numbers, total paid and verified circulation was down approximately 1 percent. Paid subscriptions were down 0.1 percent, and single-copy sales decreased by approximately 10 percent.

Digital editions continue to be a small but growing portion of magazines’ total circulation mix, nearly doubling year-over-year. For the first half of 2013, magazines reported a total average of 10.2 million digital replica editions (paid, verified and analyzed nonpaid), or 3.3 percent of total circulation. This compares with 5.4 million digital editions, or 1.7 percent of total circulation, in the first half of 2012.

Top Lists

Below are a few charts pulled from the report — the top 25 U.S. consumer magazines by total paid and verified circulation, single-copy sales, digital replica editions and the top 10 magazines by analyzed nonpaid circulation. 

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Top 25 U.S. Consumer Magazines by Paid & Verified Circulation
As filed with AAM. Subject to audit.

Publication Name Total Paid
& Verified  6/30/2013
Total Paid
& Verified 6/30/2012
Percent Change
AARP THE MAGAZINE 21,931,184 22,528,478 -2.7%
AARP BULLETIN 21,701,445 22,283,411 -2.6%
GAME INFORMER MAGAZINE 7,829,179 8,169,524 -4.2%
BETTER HOMES AND GARDENS 7,624,505 7,617,038 0.1%
READER'S DIGEST 5,241,484 5,577,717 -6.0%
GOOD HOUSEKEEPING 4,396,795 4,346,757 1.2%
FAMILY CIRCLE 4,014,881 4,100,977 -2.1%
NATIONAL GEOGRAPHIC 4,001,937 4,232,205 -5.4%
PEOPLE 3,542,185 3,563,035 -0.6%
WOMAN'S DAY 3,394,754 3,449,692 -1.6%
TIME-THE WEEKLY NEWSMAGAZINE 3,301,056 3,276,822 0.7%
LADIES' HOME JOURNAL 3,229,809 3,205,302 0.8%
TASTE OF HOME 3,207,340 3,231,697 -0.8%
SPORTS ILLUSTRATED 3,065,507 3,204,945 -4.4%
COSMOPOLITAN 3,017,987 3,017,834 0.0%
PREVENTION 2,884,542 2,930,730 -1.6%
SOUTHERN LIVING 2,824,751 2,841,331 -0.6%
AAA LIVING 2,439,193 2,459,090 -0.8%
O, THE OPRAH MAGAZINE 2,417,589 2,444,934 -1.1%
GLAMOUR 2,300,854 2,374,291 -3.1%
PARENTING 2,245,062 2,232,588 0.6%
AMERICAN LEGION MAGAZINE 2,232,287 2,284,729 -2.3%
REDBOOK 2,229,809 2,222,177 0.3%
FAMILYFUN MAGAZINE 2,130,223 1,985,827 7.3%
ESPN THE MAGAZINE 2,128,345 2,132,897 -0.2%

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Top 25 U.S. Consumer Magazines by Single-Copy Sales
As filed with AAM. Subject to audit.

Publication Name Single-Copy Sales 6/30/2013 Single-Copy Sales 6/30/2012 Percent Change
WOMAN'S WORLD 1,103,996 1,149,242 -3.9%
COSMOPOLITAN 1,028,892 1,351,738 -23.9%
FIRST FOR WOMEN 1,004,422 1,024,889 -2.0%
PEOPLE 828,590 939,554 -11.8%
IN TOUCH WEEKLY 521,315 560,585 -7.0%
US WEEKLY 477,208 572,874 -16.7%
FOOD NETWORK MAGAZINE 448,734 400,254 12.1%
FAMILY CIRCLE 447,073 567,632 -21.2%
WOMAN'S DAY 443,746 360,365 23.1%
IN STYLE 441,514 544,875 -19.0%
NATIONAL ENQUIRER 405,834 457,404 -11.3%
PEOPLE STYLEWATCH 385,760 460,295 -16.2%
REAL SIMPLE 352,438 372,795 -5.5%
MEN'S HEALTH 347,412 391,400 -11.2%
O, THE OPRAH MAGAZINE 346,799 448,649 -22.7%
GOOD HOUSEKEEPING 339,270 318,623 6.5%
STAR MAGAZINE 334,526 379,425 -11.8%
ALL YOU 320,045 394,967 -19.0%
GLAMOUR 301,014 422,868 -28.8%
WOMEN'S HEALTH 300,790 299,107 0.6%
HGTV MAGAZINE 294,478 318,685 -7.6%
WEIGHT WATCHERS 282,762 326,078 -13.3%
LIFE & STYLE WEEKLY 271,504 343,038 -20.9%
VOGUE 269,740 300,955 -10.4%
VANITY FAIR 252,651 283,938 -11.0%
PREVENTION 221,192 219,983 0.5%

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Top 25 U.S. Consumer Magazines by Digital Replica Circulation
As filed with AAM. Subject to audit.

GAME INFORMER MAGAZINE 2,974,512
READER'S DIGEST 292,285
COSMOPOLITAN 246,815
TASTE OF HOME 215,658
MAXIM 211,429
NATIONAL GEOGRAPHIC 180,288
WORKING MOTHER 163,539
PODER HISPANIC 137,717
OK! WEEKLY 135,709
STAR MAGAZINE 117,554
MEN'S HEALTH 109,935
WIRED 102,450
ESPN THE MAGAZINE 101,325
POPULAR SCIENCE 100,470
O, THE OPRAH MAGAZINE 99,412
GQ-GENTLEMEN'S QUARTERLY 99,185
US WEEKLY 92,600
PARENTING 92,348
FOOD NETWORK MAGAZINE 91,491
NYLON 79,616
NEW YORKER 78,511
VANITY FAIR 75,293
MARTHA STEWART LIVING 73,733
WEBMD MAGAZINE 73,568
PEOPLE 73,181

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Top 10 U.S. Consumer Magazines by Analyzed Nonpaid Circulation
As filed with AAM. Subject to audit.

Publication Name Total Analyzed Nonpaid 6/30/13 Total Analyzed Nonpaid 6/30/2012 Percent Change
THE COSTCO CONNECTION 8,648,866 8,631,275 0.2%
WEBMD MAGAZINE 1,478,569 1,335,852 10.7%
SER PADRES 857,744 858,975 -0.1%
AMERICAN BABY 550,000 389,118 41.3%
COMIDA Y FAMILIA 508,876 502,397 1.3%
COMPETITOR 504,766 508,776 -0.8%
FAMILY MAGAZINE 502,275 501,542 0.1%
FIT PREGNANCY 452,333 444,192 1.8%
SER PADRES ESPERA 410,030 410,685 -0.2%
24/7 MAGAZINE 401,497 419,429 -4.3%

Accessing the Report

The full Snapshot report, which contains data on more than 500 U.S. and Canadian consumer magazines, is available in AAM’s Media Intelligence Center. AAM members will need their user name and password to access the report. More information about the report is available here.