Chapter C - Newspapers
(Download a pdf version of this chapter.)
C 1.1 Paid Circulation Defined
C 1.2 Prices
ARTICLE 2 — Circulation Reporting
C 2.1 Circulation Averages
C 2.2 National Newspapers
C 2.3 National Advertising Sold in Editions as a Unit
C 2.4 Separate Editions
C 2.5 Circulation Above or Below Average for Other Days
C 2.6 Weekend Issues
C 2.7 Days Omitted from Averages
C 2.8 Extras
C 2.9 Analysis of Individually Paid Home Delivery Circulation by Price Category
C 2.10 One-Day Figures for Supplement Statements
C 2.11 Audit Report Maps
C 2.12 Weekly Newspaper Group Audit Plan
C 2.13 Total Consumer Accounts
ARTICLE 3 — Verified Circulation
C 3.1 Employee, Correspondent and Agent Copies
C 3.2 Educational Programs
C 3.3 Other Verified Distribution
C 3.4 Business/Traveler Copies
C 3.5 Gift Subscriptions
C 3.6 Gift Subscriptions Not Recognized as Paid Circulation
ARTICLE 4 — Time of Making Audits
C 4.1 Timing of Audit
C 4.2 Initial Audit
C 4.3 Reinstatement Audit
ARTICLE 5 — Circulation Incentives and Other Qualification Standards
C 5.1 Premium Defined
C 5.2 Premiums with Subscriptions/Single Copy Sales
C 5.3 Combination Sales
C 5.4 Subscriptions Paid for by Contestant
C 5.5 Contests and Coupons
C 5.6 Subscriptions as Prizes
C 5.7 Subscriptions Involving Charitable Contributions
C 5.8 Subscriptions Paid for by Advertising
C 5.9 Subscriptions Purchased with Award Points
C 5.10 Subscriptions Involving Digital Editions
C 5.11 Vacation Paks
C 5.12 Single Issue Sales of Back Copies
C 5.13 Subscription Offer Based on Acceptance Unless Declined
C 5.14 Transfers on Consolidation
C 5.15 Purchase of Subscription List
C 5.16 Transfers from One Going Newspaper to Another
C 5.17 Transfers from Suspended Publication to Others
C 5.18 Credit Subscriptions
C 5.19 In-House Credits
C 5.20 Hawker (Street) Sales
C 6.1 Publisher's Statements
C 6.2 Consolidated Newspaper Publisher's Statements and Audit Reports
ARTICLE 7 — Analysis by Reporting Areas and Delivery Methods
C 7.1 Optional Geographic Reporting
C 7.2 List of ZIP Codes and Towns Receiving 25 or More Copies
C 7.3 Seasonally Occupied Households
C 7.4 Non-Paid Distribution of Two-Year Weeklies
ARTICLE 8 — Employment of AAM Auditors
C 9.1 Supplemental Analysis: Non-Paid Newspapers
C 9.2 Home Delivery, Address Specific
C 9.3 Home Delivery, Market Coverage
C 9.4 Public Access Distribution
C 9.5 Analysis of TMC, EMC or Similar Newspapers
C 9.6 Supplemental Analysis Distribution
ARTICLE 11 — Optional Analysis
C 11.1 Optional Analysis
C 11.2 Analyzed Non-Paid Distribution
C 11.3 List of Towns (and ZIP Codes) Receiving 25 or More Copies
C 11.4 National Newspaper Reporting
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