Digital Editions for Farm Publications

(PLEASE NOTE: Nonpaid Multi-copy Same Addressee digital editions are not eligible for inclusion as qualified circulation on AAM reports.)

For Qualification and Reporting of Digital Editions the policy shown below should be followed:

  1. The label "Digital Editions" will be used to describe all copies distributed via electronic or paperless means.
  2. A Digital Edition will be defined, as a publication delivered digitally that is consistent in both editorial and advertising content and maintains the general flow of the publication's print version.
  3. Both "push" and "pull" methods of distribution are acceptable. Therefore, notification to the subscriber of the products availability on the website qualifies a delivery.
  4. Digital only subscribers are required to provide a land address for reporting purposes in paragraph 4, Geographic Analysis. However, should a digital only subscriber fail to provide a usable land address, the subscribers would be reported as "Email Address Only," but would not be subject to the 5% limit as articulated in Rule E 5.1 (d), Geographic Analysis.
  5. Copies identified as delivery issue "bounce backs" may be included in qualified circulation for a limited time frame provided the delivery issue associated with the bounce back is rectified, or the subscriber is purged from the subscriber file in accord with the following scale:
    a. Daily 10 issues
    b. Weekly 4 issues
    c. Biweekly 2 issues
    d. Monthly 1 issue

    In some situtations, the initial delivery of a subscriber's digital edition may take place outside of the publisher's normal means of distribution, or subsequent to the delivery of the publication's main file. In those situations the above schedule is effective with the next scheduled delivery of the main file (both print and digital editions). As a result, any initial digital edition distribution, which is served outside of the publisher's normal distribution channel or subsequent to the distribution to the main file, would not be subject to the "bounce back" schedule. The initial digital edition distribution would not be eligible for inclusion with qualified circulation.
  6. Mid-term conversion from Print only to Digital only may be completed at the publisher's discretion provided the subscriber has the opportunity to "opt-out" of the conversion and retain the print subscription or terminate the subscription all together.
  7. Digital editions are to be reported separately in all aspects of AAM reports utilizing the following format:
    • Print only
    • Digital only
    • Print and digital (unduplicated)
    • Total
  8. Publishers may establish a separate basic price for digital editions, because digital distribution is subject to separate cost considerations that may facilitate different pricing from the original print product. The following parameters apply (Per Rule E 1.2 Prices):

     1. Digital Editions

    • Only one basic price for field served for each regularly established duration.
    • Only one basic price for subscriptions sold outside the file served for each regularly established duration.
    2. Single-Copy Sales
    • Only one basic price for each country or geographical area may be stipulated by the publisher.
    3. Term Subscription
    • Only one basic price for field served for each regularly established duration.
    • Only one basic price for subscriptions sold outside the field served for each regularly established duration.
    • Only one scale of such basic prices for each country or geographical area may be stipulated by the publisher.
  9. Publishers are required to report Internet/email generated production as a separate line item in paragraph 3B, Age of Source Data Analysis of AAM reports.
  10. Paid Multi-copy Same Addressee sales and license agreements will be reported as qualifed circulation in AAM reports provided the purchaser pays at least one cent for each subscription.
  11. Publications are required to provide a statement of digital delivery methodology in the explanatory paragraph of AAM reports.