Renewing Direct Requests

Final passage

Following input from its buyer and seller advisory committees, the AAM board agreed that a subscriber’s periodic access of a publication’s digital version may qualify as a direct request because it constitutes an expression of want. The board, therefore, gave final passage to new qualification standards based on a digital publication’s frequency.

To qualify a publication’s digital version as direct request:

• A weekly (or more frequent) publication must be accessed nine times per publisher’s statement period.
• A monthly publication must be accessed twice during a publisher’s Ssatement period.
• A quarterly publication must be accessed once during a publisher’s statement period.
• A semi-annual publication must be accessed once per audit period.

To accomplish this, the board agreed to modify Rule D 12.1 Nonpaid Direct Request Circulation.