Promotion Guide

  1. Introduction
  2. Prices and Paid Circulation
  3. Individual Subscriptions
  4. Combination Sales
  5. Association Subscriptions
  6. Subscription Purchased With Award Points
  7. Sponsored Sales
  8. Partnership Sales
  9. For the Audit
  10. Summary

Introduction

This guide is intended to explain and clarify the rules and guidelines governing the more frequently used promotional programs that generate circulation classified as paid subscriptions or paid single copy for consumer magazines.

This guide is not intended to be all-inclusive, but rather provides general guidance on the most common magazine initiatives used in today’s marketplace. It defines the various types of common promotions, identifies and explains the AAM requirements for the program, and provides guidance on how to design compliant promotional material.

The rules, policies and requirements identified and explained in this guide are those in effect for all issues with a cover date of Jan. 1, 2008 and forward.

As new rules become effective, these requirements are subject to change. It is the publishers’ responsibility to ensure their promotions are executed in compliance with all AAM rules and guidelines in effect at the time they are executed. The most current rules and guidelines can be found on the AAM website.

Upon request, AAM’s Publisher Relations department provides a confidential review of members’ programs. To take advantage of this review or if you are developing an initiative that is not addressed in this guide, please contact your Publisher Relations manager.

No part of this guide may be reproduced without making this forward a part thereof and without the consent of the Alliance for Audited Media.

Prices and Paid Circulation

Publisher's Suggested Prices

A publisher’s suggested price, as defined by Rule F 1.2 Prices, is the publisher’s established price at which subscriptions and single copies of the magazine can be purchased by anyone at anytime. From this publisher’s suggested price, publications may offer a consumer a price that is reduced or higher than these suggested prices.

 

Paid Circulation Defined

Rule F 1.1 Paid Circulation Defined is the primary rule for defining what price must be paid by consumers for the circulation purchased to qualify as paid on AAM documents. This rule stipulates the consumer must pay at least one cent, net of all considerations, for either a subscription or single copy to qualify and be classified as paid circulation.

What does “net of all considerations” mean? A consideration is anything that is offered to the purchaser in addition to the magazine. This includes, but is not limited to, a gift given to a consumer for purchasing the magazine as well as free or discounted products, advertising, marketing, and distribution services to a sponsor of paid copies. Therefore, the amount paid by the purchaser of the magazine must be at least one cent, after you subtract the value of all ‘inducements’ from the purchase price.

While Rule F 1.1 Paid Circulation Defined is the primary rule, it is not the only rule governing the qualification of paid circulation. Additional rules govern specific promotional initiatives used to sell a magazine such as the offering of a gift with the purchase, the inclusion of a magazine as part of another purchase, the sale of multiple publications in one sale, the use of the word “trial,” “free” and other synonymous language, and copies purchased by a third party (sponsored sales).

It can be frustrating to create a promotional package you feel is a sure winner only to learn later that it doesn’t meet AAM regulations. It is better to find out if a circulation effort complies with AAM rules and guidelines prior to the start of the program to avoid the disqualification of circulation during the annual audit.

Individual Subscriptions

An “individual subscription” is a subscription that is ordered and paid for by an individual for their own personal use, and where the magazine was the primary purchase by the consumer.

Part of a Subscription Term as "Free"

It is possible to construct offers where the circulation is intended to be claimed as paid, but part of the total delivery term is presented to the consumer as “free,” “trial,” “no additional cost,” “bonus,” “no extra cost,” “gift,” or other synonymous language.

For the entire delivery term to qualify and be classified as paid circulation, the following is required:

  • The promotional material must present to the consumer a perceived dollar value for the entire delivery term.
  • This perceived value is accomplished through the existence of a contractual agreement in the offer stating the total term and total amount charged. The contractual agreement is the portion of the offer where the consumer takes action to order the subscription – checking a box, completing requested data, selection of service term or verbal agreement in a telemarketing offer.
  • The purchase price for the entire delivery term must be at least one cent.

Example of Acceptable Offer:

Subscribe Today

Simply return this form to begin your subscription.

____ YES! Send me 3 trial issues and if I like Prototype Magazine, please bill me for 9 more (that is 12 issues in all) at the great price of only $20.00!

Name___________________________________________
Address_______________________ City________________ State _____ ZIP _______

A contractual agreement must state the total term of delivery (number of issues or term) and total purchase price. In this example, the contractual agreement states “…(that is 12 issues in all) at the great price of only $20.00!”

Gift Subscriptions

A gift subscription is the purchase of a subscription by an individual for another individual as an expression of personal friendship.

Rule F 2.2 Gift Subscriptions stipulates that for qualification as paid circulation, the following is required:

  • The purchaser must pay at least one cent for each subscription in the sale.
  • In the contract portion of the offer, all subscriptions included must be positioned to the consumer as paid for as part of the total amount due. The contractual agreement is the portion of the offer where the consumer takes action to order the subscription—checking a box, completing requested data, selection of service term or verbal agreement in a telemarketing offer.
  • Limitation of 50 subscriptions per individual purchaser.

Subscriptions purchased to promote a professional or business interest are not considered gift subscriptions. Depending on the elements of the program, the subscriptions may be eligible to qualify as verified, analyzed nonpaid market coverage, analyzed non-paid bulk, or non-analyzed nonpaid.

Single donor orders in quantities of more than 50, where the subscriptions are individually addressed, are eligible for classification as sponsored sales and therefore are governed by the rules and guidelines for sponsored sales.

Example of Acceptable Offer:

____ YES! Sign me up for a one-year subscription to Prototype Magazine and send a one-year subscription to my friend listed below for a total of two subscriptions for $10.00.

Send my subscription:
Name ________________________
Address_______________________
City, State, ZIP _________________

Include a friend’s subscription:
Name ______________________
Address ____________________
City, State, ZIP _______________

A contractual agreement must state that all subscriptions received are paid for at the total amount charged. In this example, the contractual agreement states “two subscriptions for $10.00.”

Premiums

Premiums are defined as any item or inducement offered to an individual to entice them to purchase the magazine. Specific AAM rules govern the use of premiums, including:

A premium could be a free product or service or a discount off a product or service.

Example of a “free” premium:

“Buy a subscription and get a free $20 gift card to XYZ Home Improvement store!”

In this example, the $20 gift card is a premium.

Example of “a discount” premium:

“Buy a subscription and get a coupon for $5.00 off your next retail purchase at XYZ store!”

In this example, the $5 coupon is a premium.

The following items are not considered premiums:

  • Publications (periodicals and newspapers) published four or more times per year. In these cases, combination sale rules apply.
  • Part of the subscription term.
  • Free or discounted access to the archives or back content.
  • Free or discounted access to online content or electronic edition from the same editorial home page of the publication.
  • Anything sent free by mail with the subscription offer or sample merchandise that can be ordered and received regardless if a subscription is purchased.
  • Items offered to current paid subscribers as an inducement to convert to payment method for a future subscription.
  • See also Rule F 8.1 Premium Defined.

For subscriptions or single copies sold with premiums to qualify and be classified as paid circulation, the following is required:

  • The purchase price must be no less than one cent plus the full value of the premium.
  • The “value” of the premium is considered the HIGHEST of either:
    • The recognized retail price (cost to purchase in the marketplace)
    • Represented, stated or advertised value (any value stated in the offer)
    • Cost to the publisher (to acquire or manufacture)

For example, if a premium costs $5.00 to manufacture and the promotional material states no value for the product, and the product is not available for sale in the marketplace, then a value of $5.00 is assigned to the premium. Any subscriptions or single copies sold using this premium must have a purchase price of no less than $5.01 (one cent for the subscription plus the full premium value).

If this same premium is advertised in the subscription offer as “easily worth $8.00” or “an $8.00 value!” then $8.00 is the value of the premium for AAM qualification purposes, even though it only cost $5.00 to manufacture. Therefore any subscriptions or single copies sold using this premium must have a purchase price of no less than $8.01 (one cent for the subscription plus the full premium value).

A couple of notes:

  • Many items, such as books and atlases, have a price printed on them. If such a product is used as a premium, the printed price is the recognized retail price.
  • Programs exist where a consumer that purchases a magazine receives some type of discount or frequent buyer card from the magazine. These cards provide discounts at retailers the consumer would likely visit (i.e., a person who buys a fashion magazine may receive a card providing discounts at national clothing retail stores). In order for AAM to assess the value of these and other similar products, a magazine needs to make them available for sale to non-subscribers. A magazine may advertise the card on an annual basis to satisfy this requirement. It is the price at which the card is available to non-subscribers that is the premium value for AAM qualification purposes.

If a publisher makes a subscription or single-copy offer that includes a premium, details of the offer must be reported in the explanatory paragraph of the publisher’s statement. This disclosure includes a description of the premium and its value for qualification purposes.

Example of Acceptable Offer:

Subscribe Today

___ YES! Sign me up for one year of Prototype Magazine for $24.00 and I’ll receive a free “Greatest Hits” CD worth $23.99 at no extra cost.

Name ________________________
Address_______________________
City, State, ZIP _________________

The minimum purchase price must be no less than one cent plus the full value of the premium. In this example, the purchase price is $24.00, which is exactly one cent for the subscription plus the stated value of the premium of $23.99.

Promotion Offers Involving Online Services/Computer Software

When computer software is poly-bagged with a copy of the magazine, the software is considered a premium for AAM qualification purposes. This practice is widely used with newsstand sales.

Therefore, at least one cent for the magazine plus the full value of the software must be collected from the consumer to qualify as paid circulation. As with any other premium, the “value” of the software is the highest of either the cost to publisher, stated value or retail value.

  • If the CD states a quantifiable time for an online service (i.e., 40 hours of free service), then the premium value is determined by identifying the per hour market price for that service and multiplying it by the number of “free” hours the CD provides.
  • If the length of time for an online service is not promoted or seen by the consumer in any way, then the premium value are the costs the publisher incurred to purchase or manufacture the CD.

A disclosure in the explanatory paragraph of the publisher’s statement is required when this type of premium is offered. It must provide a full explanation and description of the premium.

Example of Acceptable Offer:

Starburst

The minimum amount that must be collected in this offer is no less than one cent plus the cost to the publisher for the CD (since no length of service or value is stated.)

Combination Sales

Definition

AAM Rule F 8.4 Subscriptions/Single Copy Sales in Combination defines “combination sales” as the sale of two or more different publications together as a package and where the price for the combination package is less than the sum of what each publication may be purchased for separately.

In situations where a publication consists chiefly of reference data rather than general reading material, premium requirements will apply, not combination sales.

As a reminder, AAM defines paid circulation as subscriptions and single copies paid at an amount of at least one cent, net of all considerations. See AAM Rule F1.1 Paid Circulation.

A “consideration” is any item offered to the purchaser that may induce the sale of the publication. This includes, but is not limited to, free gifts and discounted products or services (e.g. advertising). Therefore, the amount paid by the purchaser of the magazine must be at least one cent, after you subtract the market value of all of these inducements from the purchase price.

Subscriptions

Per AAM Rule F 8.4 Subscriptions/Single-Copy Sales in Combination, the following qualification requirements apply for combination sale:

  1. A minimum of one cent per publication must be collected, net of considerations.
  2. The contractual portion of the offer must identify the subscription term for all publications and total purchase price.
  3. None of the promotional materials may state or imply that any of the publications are free, no additional cost, no extra charge or synonymous language.
  4. The promotional materials reflecting the combination sale are not required to provide the consumer with an option to purchase each publication separately. However, subscriptions for each must be available for sale separately in the general consumer marketplace.

The amount of money allocated to each title in the combination sale, for purposes of any price classification, shall be based on the following:

  • Stated values - the value of each subscription in the sale if referenced on the solicitation (the sum of which must total the combination sales price)
  • Pro rata value – the allocation of the combination sales price based on each publication’s annual suggested price or basic price

Per AAM Rule F 8.4 Subscriptions/Single-Copy Sales in Combination, the following qualification requirements apply for add-on subscriptions (when a new publication served in conjunction with the consumer’s existing subscription):

  • The individual is notified a second publication is being added at time of renewal.
  • A qualifying price is being paid for all publications in the sale.
  • Either of the following criteria are met:
    • The consumer must opt-in to the added publication by paying an incremental amount for the additional subscription or the option to reduce the amount paid if the subscriber chooses not to take the additional subscription.
      or
    • When the consumer is not provided with the option to opt-in/opt-out of the additional subscription through incremental pricing, no reference or statement may be made in the promotion that infers the added publication be “free” or at no additional cost, or similar language.

The amount of money allocated to the add-on subscription is the amount charged incrementally if the additional publication is accepted or the amount reduced from the existing contract if additional publication is declined.

Single Copy

Per AAM Rule F 8.4 Subscriptions/Single-Copy Sales in Combination, the following qualification requirements apply for combination sales in a newsstand environment:

  1. The sale must comply with the “three-stack policy.” This means that each publication in the combination package must also be available for purchase separately at the same retail location where the combination sale is sold. This three-stack policy applies to all locations where the combination package is sold.
  2. The price at which each publication is sold separately must be less than the package price, but no less than one cent each.
  3. A minimum of 100 percent of the individual selling price for the highest priced publication and one cent for each additional publication must be collected for the combination package.
  4. None of the promotional materials may state or imply that any of the publications are free, no additional cost, no extra charge or synonymous language.

AAM rules allow magazine publishers the option to forego the “three-stack” policy when two magazines are sold together in a newsstand environment. In such cases, the following qualification requirements apply:

  1. The magazines in the combination package must be sold separately in the general market.
  2. Magazines included in the package must have consistent editorial content in line with the transfer of publications guidelines.
  3. A minimum of 100 percent of the cover price for the higher priced magazine and 25 percent of the cover price of the other magazine must be collected for the combination package.
  4. None of the promotional materials may state or imply that either of the publications are free, no additional cost, no extra charge or synonymous language.
  5. Issues sold in combination must be the current issue available in the newsstand marketplace.
  6. The Publisher’s Statement will fully disclose the publications sold in combination, issues sold, quantity sold and combination price.
  7. The publisher must submit a Single-Copy Comibination Sales Pre-Evaluation form to AAM for review and approval in advance of the execution of the program.
  8. The publisher must provide AAM with full access to the results of the combination sales effort for reporting to the AAM board.

Association Subscriptions

Association subscriptions are defined as subscriptions included as a benefit of membership to an association. An “association” is defined as any organization or society that meets postal and federal or state tax rules as a not for profit or non-profit entity.

For an association subscription to qualify and be classified as Association, the following AAM requirements apply (See Rule F 2.4 Association, Organization or Society Subscriptions):

  1. All association members must be notified that their annual dues or membership payment includes a subscription to the publication.
  2. A portion of the annual dues (or contribution) must be allocated to the subscription.
      ­
    • The amount allocated for the subscription must be no less than one cent. ­
    • The annual dues (or contribution) must be no less than the value assigned to the magazine, plus any premiums received outside of the benefits of the membership. ­
    • Upon application for new membership, the consumer must be informed that the magazine subscription is included as a benefit of membership and the value assigned to the subscription. ­
    • The portion of the annual dues (or contribution) allocated for the subscription must be clearly stated on every invoice or renewal notice for dues, annual membership payment or contribution. ­
    • The subscription value may be presented as either deductible or nondeductible, but all invoices or notices must state which one applies.

Example of Acceptable Offer:

___ YES! I want a one-year membership to Proto Association.
Enclosed is my $20.00. I understand $6.00 will be applied to a one-year subscription of Proto Magazine and is nondeductible from my dues.

Name ________________________
Address ______________________
City, State, ZIP _________________

In this example, the consumer is notified the subscription is included with membership, the value of the subscription is at least one cent, the subscription value is noted as nondeductible and the annual dues are at least $6.01.

Subscription Purchased With Award Points

Subscriptions purchased with award points refers to programs where a consumer may purchase a magazine subscription by redeeming accrued award credits, in lieu of cash. Commonly known award point programs include frequent flyer programs and credit card programs.

AAM permits subscriptions purchased with award points to qualify and classify as paid circulation. Rule F 8.9 Subscriptions Purchased with Award Points, addresses the qualification requirements for the purchase of magazine subscriptions by redeeming award points.

The qualification requirements for subscriptions purchased with award points primarily focuses on the structure of the reward point program.

  • The award program must:
    • Build brand loyalty of discretionary goods and services and increase the sales of a host organization. ­
    • Require an enrollment process. ­
    • Require points be earned as a result of specific incremental actions performed by the consumer. The consumer must be fully informed of the actions necessary to earn points, including volume of points for each activity. ­
    • Make accrued points available for future redemption. ­
    • Make a consumer’s account status accessible on a regular basis.

  • The consumer must be fully aware of all items that may be obtained for the redemption of points.
      ­
    • All items offered must have a stated value in points or dollars. ­
    • At least 20 percent of all items offered for the redemption of points must be non-publication items. At least half of all the non-publication items must be commercially available. ­
    • The average value of commercially available items must be equal to or greater than the average value of all publications available. ­
    • The program may provide an initial award of no more than 35 percent of the points needed to obtain the least expensive product or service in the program.

  • Each point must have a monetary value.
      ­
    • The product value divided by the assigned point value equals the per-point value. ­
    • The point value must be consistent for all award items.

  • If the points have an expiration date, the program must allow time for sufficient accumulation of points to redeem the highest valued item.

  • A qualifying price for a subscription purchased with award points is one cent, net of all considerations. The price paid for the subscription can be determined by multiplying the per-point value for points in the program by the number of points required for the acquisition of the magazine subscription.

Pre-evaluation of all award points programs by AAM staff are required. The standard form to submit to AAM is available on our website.

Sponsored Sales

Sponsored sales are defined as subscriptions or single issues purchased by a third party (sponsor) in quantities of 11 or more to promote the business interest of the sponsor. Effective for all issues with a Jan. 1, 2008 cover date and forward, all sponsored-sale copies must be delivered to specific individual names at private residences or business offices and intended for the personal consumption of the addressee.

For sponsored sales (subscription or single issue) to qualify and classify as paid circulation, the following AAM requirements apply (See Rule F 2.1 Sponsored Sales):

  1. The sponsor must pay at least one cent per subscription or single issue, net of all considerations.
    • A consideration is anything that is offered to the sponsor, by the magazine or its agent, in addition to the copies of the magazine.
    • Therefore, the amount paid by the sponsor must be at least one cent per subscription or single issue, after you subtract the value of all ‘inducements’ from the purchase price.
    • Inducements include, but are not limited to, any of the following items provided in relation to the sponsored sale transaction (purchase of magazines): ­
      • Any money paid to the sponsor
      • Any account credits issued ­
      • Free or discounted products ­
      • Free or discounted services (i.e. advertising, marketing, and distribution)
      Note: Fees paid by a publisher to an agent and commissions (remit) paid by an agent back to the publisher do not impact the price qualification for a sponsored sale.
    • See also the definition of net of all considerations.
  2. The purchaser must meet the definition of a qualified sponsor.
    • A qualified sponsor is any business or organization whose primary activity is to sell or provide products or services to the general public. The purchaser must also be financially independent from the magazine.
    • A few examples of qualified sponsors include, but are not limited to: ­
      • Retailers: in-person and online (for distribution to frequent buyers or those that purchase $xx or more at their store) ­
      • Charitable organizations (for distribution to their donors) ­
      • Schools (for distribution to the students’ homes)
    • A few examples of non-qualified sponsors include, but are not limited to: ­
      • Other publications ­
      • Subscription selling agents ­
      • Advertising agencies ­
      • Direct-mail firms ­
      • List rental organizations
  3. The recipient of the magazine must be informed of the sponsor’s identity.
    • Notification must occur at the beginning of service of the magazine.
    • For subscriptions with a term of more than one year, a reminder notice must be sent to the magazine recipient at least annually.
    • The notice may be executed in one of the following ways (in a clear and conspicuous manner):
        ­
      • For subscriptions or copies offered with a retail or online purchase, the notice may be provided on a sign, Web page, flyer, etc. when the purchase is made. ­
      • The sponsor may choose to have the consumer opt-in to accept the sponsored subscription. The location of the opt-in is a sufficient place to identify the sponsor. ­
      • Separate notification (letter, postcard, etc.) may be sent to the consumer advising the recipient that they will receive a sponsored subscription, compliments of the purchaser. ­
      • A sticker, flyer, wrap, banner or similar item may be placed on the cover of the first copy of the magazine mailed to the individual. ­
      • Inside the address label of the first copy serviced, provided the appearance of the notice is prominently displayed in the label (larger, bolded and/or in a different font than the name and address information). ­
      • A few examples can be found online on AAM’s website.
    • The content of this notification must state something similar to “This magazine is compliments of…” “You will receive a one-year subscription to Magazine X brought to you by…” or “This copy was sent to you by…”. ­
      • This notification may also contain the sponsor’s logo and contact information including street address, website address, e-mail address, phone number and fax number. ­
      • If the notification vehicle contains any information in excess of the sponsor’s logo and contact information, ABC considers the additional information to be advertising. The sponsor is required to pay market value for this advertising – over and above the cost of any magazines purchased.
  4. A contract between the sponsor and the publication, or its agent, must exist.
    • Agreement by sponsor to purchase subscriptions or copies must be in place prior to start of delivery.
    • For each magazine involved in the purchase, the contract must include the title of the magazine(s) involved, the quantity of subscriptions or single issues purchased, the term of the subscription (or number of issues), cost per subscription or copy, and total balance due.
    • Any other items received by the sponsor from the magazine, or its agent, related to the sponsored sale must be separately itemized in the contract or on the invoice. This must include a charge to the sponsor for these items (market value).

Additional items of note:

  • The following types of distribution may not be classified as sponsored sales:
    • Copies served to public places for use in reception areas
    • Copies served to other public settings where copies are shared by multiple consumers
    • Copies delivered in bulk and to be picked up by unknown users (such as event distribution)
    A publisher may explore classification of these copies as ‘verified’, ‘analyzed non-paid bulk’ or ‘analyzed non-paid market coverage’ depending on the specific details and execution of the program. In addition, a publisher may elect to service these copies and classify them as ‘non-analyzed non-paid circulation.’

  • Copies served in post expiration status are not eligible for inclusion as paid circulation.

  • Back copies may not be serviced to fulfill sponsored sales distribution unless the recipient made a direct request (opted-in) for receipt of the publication.

  • Payment by the sponsor must be made to the publisher, or its agent, within four months of start of service of magazine. Payment not received at all or past the four-month time frame will disqualify the sponsored sales from paid circulation. Proof of payment must be maintained for review by AAM audit staff.

  • During the audit, an attestation from the publication’s CFO or other senior financial executive is required. This will confirm the purchase of the magazine, that it represents a ‘stand-alone’ transaction and adherence to net of all considerations requirement by the publication or its agent. Attestations must exist, per title, for all sponsored sales sold or served during an audit period.

  • During the audit, an attestation from the sponsor is required (one from each different sponsor). It must be signed by a senior financial executive of the sponsor organization and attest to the details of the sponsored program, including acknowledgement of the sponsored sales transaction, how the purchase was intended to promote their business interest, the price paid per subscription or copy, the totality of all products and services received by the magazine or its agent related to the sponsored sale, and their contact information.

  • You may request a pre-evaluation of your sponsored sales program by the AAM Publisher Relations staff. The standard form for submission of these programs to AAM is available on our website.

Partnership Sales

Partnership sales are defined as sales where a subscription or single copy of a magazine is included with the sale of another product or service. The consumer must be informed of the magazine inclusion, its value, and the fact the value is deductible (or refundable) from the package price if the magazine is declined. See also Rule F 2.6 Partnership Sales.

Qualification Elements for all Partnership Sales Transactions

1. Primary Purchase

  • The offer to the consumer must position the good or service as the primary item being purchased.
  • If the magazine is positioned as the primary item being purchased, then partnership sales rules and guidelines do not apply. Rather, the sale is governed by AAM rules for premiums. See the section of this guide on “Premiums” for details.

2. Limitation

  • The good or service purchased by the consumer should be homogeneous in nature with the editorial content of the magazine.
  • Only one magazine (single issue or subscription) may be included with a partnership sale that is not conducted through an online or catalog activity. Providing a choice of magazines to select from is acceptable.
  • When conducting an online or catalog program, up to a maximum of three magazines may be included.
    • The consumer must make a tiered purchase of goods (i.e., $25.00 or more includes one magazine, $50.00 or more includes two magazines, $75.00 or more includes three magazines)
    • Providing a choice of magazine to select from is acceptable.

3. Notice of Magazine Inclusion

  • Prior to the completion of the sales transaction, the consumer must be informed that a magazine(s) is included with their purchase of the good or service.
  • The notification must include the title of the magazine(s) and the stated value or state the consumer may select from a choice of magazines.
  • The notification must be presented in a clear and conspicuous manner (prominence, likelihood consumer will see it, clarity of language). For information regarding a formal definition of “clear and conspicuous,” please consult the Federal Trade Commission website.
  • None of the promotional materials used for the partnership sale may state or imply the magazine is free, no additional cost, complimentary or other synonymous language.

4. Notice of Deductibility

  • When only a single issue of a magazine is offered, the consumer must be able to decline the magazine and as a result, the stated value of the magazine must be deductible from the purchase price at the point of sale.
  • Prior to completion of the sales transaction, the consumer must be informed that the magazine value is deductible.
  • The notification must be presented in a clear and conspicuous manner.
  • If declined, the partner must reduce the purchase price by the stated value of the magazine during the sales transaction.

5. Notice of Refund

  • When a subscription to a magazine is offered, the consumer must be able to decline the magazine(s) and as a result, receive a refund for the stated value.
  • The notification must be presented in a clear and conspicuous manner.
  • The consumer must be informed that they can decline the magazine.
  • The consumer must be clearly informed that a “refund,” “rebate” or “money back” in the amount of $x.xx may be obtained if the magazine is declined. Terms such as “allowance” or other similar language is not acceptable.
    • If a choice of magazines is offered and the stated values vary, the refund amount must reflect the HIGHEST stated value(s)
  • The notice that a refund is available must be positioned in equal or greater prominence as the notice of magazine inclusion.
    • For online offers, the refund notice must be presented on a main page during the sales process. Notices placed behind a “see terms and conditions” or “see details” links are not sufficient. A link to “see refund details” is acceptable. In other words, the opportunity for a refund must be presented directly to the consumer during the sales process.
    • This notice may not be positioned at the end of other messages, in the text of other messages or in smaller and less noticeable size than other communications being made.

6. Refund Instructions to Consumer

  • Prior to the completion of the sales transaction, the consumer must be notified of how the refund can be obtained.
    • If multiple magazines are included as part of tiered purchasing, the publisher or partner must provide the consumer with a single location for the refund(s) and must be available on an individual basis (i.e., may choose to receive one subscription while declining and receiving a rebate for the others).
  • The notification must be presented in a clear and conspicuous manner.
  • The consumer may:
    • receive detailed instructions about the refund process at the point of sale,
    • be informed that instructions will be delivered with the product,
    • be informed that instructions will be available when they pick up the product,
    • be informed that instructions will be mailed to them in a separate mailing.
  • Instructions that are mailed to the consumer with the product or in a separate mailing must remind the consumer of the magazine inclusion, the value, that a refund is available, and clear instructions on how to obtain the refund. Instructions mailed to the consumer in a separate mailing, must be sent within 10 working days of the order fulfillment.
  • Instructions given when an item is picked up by the consumer must include a reminder of the pick-up location of the magazine inclusion, the value, that a refund is available, and clear instructions on how to obtain the refund.

7. Refund Process for Consumer

  • The refund process must be a simple and one-step process for the consumer.
    • If the consumer must call a toll-free number, the instructions given to the consumer must specify all the information the consumer will need during the telephone call.
    • If the consumer must request the refund by mail, a form must be provided with specific instructions on what documentation, if any, must accompany the form (such as a print out of an order confirmation page or receipt). A self-addressed stamped envelope cannot be required.
    • If the consumer must utilize a website, a specified URL must be provided that links the consumer to an online refund form.
  • If multiple magazines are included as part of tiered purchasing, the publisher or partner must provide the consumer with a single location for the refund(s) and must be available on an individual basis (i.e., may choose to receive one subscription while declining and receiving a rebate for the others).
  • The consumer must be offered at least one methodof obtaining the refund that is similar in nature to the method used for the sale (phone, Internet, direct mail).
    • Online sales should provide the consumer with a link to a printable or online refund form. A toll-free number or direct mail form may also be provided.
    • Phone sales should provide a toll-free phone number. A URL or direct mail form may also be provided.
    • Direct mail orders should provide the consumer with a form to complete and mail in. A toll-free phone number or URL may also be provided.
  • The opportunity to request a refund may have an expiration date. The expiration date must be no less than 30 days following the consumer’s receipt of complete instructions of the refund process.
  • If the consumer executes the refund process as instructed prior to the expiration date, then the full stated value of the magazine is the amount that must be refunded. If copies of the magazine were served prior to the execution of the refund request, copies already served must be excluded from paid circulation on AAM documents.

8. When A Choice of Multiple Titles Is Offered

  • The editorial content of at least one title should be homogeneous in nature with the good or service purchased by the consumer.
  • One choice offered must be “No magazine requested” or “No, thanks” and note that a refund is available by declining the magazine.
  • A “default” magazine may be pre-populated only if that specific magazine was identified up front as the one included with the purchase. In this scenario, the additional magazines are positioned as alternates at the conclusion of the sale.
  • If a magazine subscription is declined and the stated value of the magazines varies, the highest stated value(s) must be the amount offered as a refund.

9. Continuous Service

  • For any partnership sale involving continuous service upon expiration of the initial subscription term (automatic renewal and credit card debit), a separate notification to the consumer is required. This notice must instruct the consumer how to opt-out of the continuous agreement and be presented in a clear and conspicuous manner.

You may request a pre-evaluation of your partnership sales programs by your AAM Publisher Relation Manager. When doing so, please complete and submit the Partnership Sales Pre-Evaluation form (Microsoft® Word® document).

Subscription Sales: Additional requirements

The following elements are required for all subscriptions obtained via a partnership sale. These elements are additive to the previous seven requirements noted for all Partnership sales transactions. The circulation generated shall be classified as “Partnership sales – Deductible” under the subscriptions category of circulation on AAM reports.

Phone Sales

  • The text of the phone script (inbound and outbound) must include specific reference that a magazine subscription is included in the purchase of the product or service, the title of the magazine, the term of the subscription and value of the subscription. The notice must be clear and conspicuous.

  • The text of the phone script (inbound and outbound) must remind the consumer that the magazine may be declined and provide information on how refund information will be provided.

  • If the customer service representative on the phone collects the subscriber's address for automatic start of the subscription, a separate notice must be sent to the consumer. This notice must remind the consumer that a magazine subscription is included with the purchase, the title, the term of the subscription, and the subscription value. They must also be provided clear instructions on the necessary process to decline the subscription and obtain a refund.

  • If the customer service representative on the phone does not collect the subscriber's address, a notice must be delivered with the product or service ordered (or sent separately within 10 days of order fulfillment) reminding the subscriber that a subscription is included with the purchase, the title, the term of the subscription, and the subscription value. The notice must include a form for the consumer to complete and submit to start the subscription as well as clear instructions on the necessary process to decline the subscription and obtain a refund.

Retail Sales

  • There must be a point-of-purchase notice to the consumer that a magazine subscription is included in the purchase of the product or service, the title of the magazine, the term of the subscription and the value of the subscription.

  • Promotional materials at the point-of-purchase must inform the consumer that the magazine may be declined and provide information on how refund information will be provided.

  • If the retailer collects the subscriber's address for automatic start of the subscription, a separate notice must be provided to the consumer at the point of sale or mailed to the consumer. This notice must remind the consumer that a magazine subscription is included with the purchase, title, the term of the subscription, and the subscription value. They must also be provided clear instructions on the necessary process to decline the subscription and obtain a refund.

  • If the retailer does not collect the subscriber's address, a notice must be delivered with the product or service ordered or purchased (or sent separately within 10 days of order fulfillment) reminding the subscriber that a subscription is included with the purchase, the title, the term of the subscription, and the subscription value. The notice must include a form for the consumer to complete and submit to start the subscription as well as clear instructions on the necessary process to decline the subscription and obtain a refund.

Internet Sales

  • When conducting an online program, up to a maximum of three magazines may be included.
    • The consumer must make a tiered purchase of goods (i.e., $25.00 or more includes one magazine, $50.00 or more includes two magazines, $75.00 or more includes three magazines)
    • Providing a choice of magazines to select from is acceptable
  • The initial Web page where the product or service is first advertised for purchase must include specific reference to the inclusion of the magazine subscription. This notification must be clear and conspicuous.

  • The Web page where the consumer selects a product or service for purchase must restate the inclusion of the magazine. This notification must be clear and conspicuous.

  • On the “shopping cart” page, the consumer must be fully informed (in a clear and conspicuous manner) of the following:
      ­
    • Inclusion of the magazine subscription ­
    • Title of the magazine included ­
    • Term of the subscription ­
    • Subscription value ­
    • The opportunity to decline the subscription(s), and that a refund for the subscription(s) value may be obtained if the magazine is declined. ­
    • Link to refund instructions or instructions for obtaining a refund.
    • If multiple magazines are included as part of tiered purchasing, the publisher or partner must provide the consumer with a single location for the refund(s) and must be available on an individual basis (i.e., may choose to receive one subscription while declining and receiving a rebate for the others).

Catalog/Direct Mail

  • Direct mail or catalog materials must include specific references that a magazine subscription is included in the purchase of the product or service, the title of the magazine, the term of the subscription and value of the subscription. The notice must inform the consumer that the magazine may be declined, a refund may be obtained and provide instructions on how refund information will be provided. The notification must be clear and conspicuous.

  • If the direct mail purchase collects the subscriber’s address for automatic start of the subscription, a separate notice must be sent to the consumer. This notice must remind the consumer that a magazine subscription is included with the purchase, the title, the term of the subscription, and the subscription value. They must also be provided clear instructions on the necessary process to decline the subscription and obtain a refund.

  • If the direct mail purchase does not initiate an automatic start to the subscription, a notice must be delivered with the product or service ordered (or sent separately within 10 days of order fulfillment) reminding the subscriber that a subscription is included with the purchase, the title, the term of the subscription, and the subscription value. The notice must include a form for the consumer to complete and submit to start the subscription as well as clear instructions on the necessary process to decline the subscription and obtain a refund.

  • When conducting a Catalog program, up to a maximum of three magazines may be included.
    • The consumer must make a tiered purchase of goods (i.e., $25.00 or more includes one magazine, $50.00 or more includes two magazines, $75.00 or more includes three magazines)
    • Providing a choice of magazines to select from is acceptable.
    • If multiple magazines are included as part of tiered purchasing, the publisher or partner must provide the consumer with a single location for the refund(s) and must be available on an individual basis (i.e., may choose to receive one subscription while declining and receiving a rebate for the others).

Examples of Promotional Material for Subscription Sales

Phone Sales: Examples of Promotional Material

Customer Service/Telemarketing Script (inbound/outbound):

Rep:
Included with your $13.00 purchase of the ABC Book, is a one-year subscription to Writers Magazine with a value of $10.00. Your name will be forwarded to the publisher for your subscription. Please allow 6-8 weeks for the subscription to begin. With the delivery of the ABC book, you will receive information on how to obtain a refund if you prefer not to subscribe to the magazine.

Can I go ahead and confirm your order?

Consumer:
Yes.

Rep:
Ok, do you have your credit card information ready?

Etc.

For this example:

  • The ABC Book is positioned as the primary item purchased.
  • Consumer is notified of the magazine inclusion prior to the completion of the sales transaction, as required.
  • Magazine is positioned as included in the purchase price of the product or service.
  • Title of magazine, term of subscription and subscription value (at least one cent) are clearly stated.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.
  • Consumer is advised that the customer service representative will collect the address for automatic start of the subscription.
  • Consumer is advised that they may decline the subscription, a refund is available and separate instructions will follow.

Customer Service/Telemarketing Follow-up Refund Notice:
Separate notice to consumer when the customer service representative collects the consumer’s address to automatically begin the subscription.

Included with your purchase of the AAM Circulation Ledger is a one-year subscription to Writer’s Magazine with a value of $10.00.

If you wish to decline the magazine and receive a refund for its value of $10.00, please return this form with a copy of the enclosed order confirmation and a full refund will be promptly processed.

Name_______________________________________________
Address_____________________________________________
City, State, ZIP _______________________________________

For this example:

  • Consumer is reminded a subscription is included with the purchase, the title of the magazine, the term of the subscription and the subscription value.
  • Consumer is reminded that the subscription may be declined, a refund is available (for the subscription value) and how to obtain the refund.
  • Instructions require the consumer to write to the publisher (agent, fulfillment, etc.) to receive a refund. Therefore, a refund form must be provided for the consumer to complete and submit (and cannot require a self-addressed stamped envelope).
  • Consumer is required to include proof of order for the refund to be processed. This may be requested as part of the refund process provided it is information easily accessible to the consumer.
  • In addition to completing and returning a form, the consumer may be given the option to call a toll-free number since the sale was made via phone. However, if the consumer is referred to a URL, then a hard-copy form or toll-free number must also be presented as a second option since the sale of the product or service was not made via the Internet.

Customer Service/Telemarketing Follow-up Refund Notice:
Included with delivery of product when the customer service representative did not collect the consumer’s address to begin the subscription.

Included with your purchase of the AAM Circulation Ledger is a one-year subscription to Writer’s Magazine with a value of $10.00. Please complete this form and mail to the address noted on the reverse side to either begin or decline your subscription.

__ Yes, please send me my subscription to Writer’s Magazine
__ No, thanks. I decline the subscription offer.*
Name_______________________________________________
Address_____________________________________________
City, State, ZIP _______________________________________
Product Purchased ____________________________________

*If you decline the subscription, a refund for its full value of $10.00 will be promptly processed and sent to you via mail.

For this example:

  • Consumer is reminded that a subscription is included with the purchase, the title of the magazine, the term of the subscription and the subscription value.
  • Consumer is reminded that the subscription may be declined, a refund is available (for the subscription value) and how to obtain the refund.
  • As required, a form was provided to the consumer to complete and submit to start the subscription as well as clear instructions on the process to decline the magazine and receive a refund.
  • Instructions require the consumer to write to the publisher (agent, fulfillment, etc.) to receive a refund. Therefore, a form must be provided for the consumer to complete and submit (and cannot require a self-addressed stamped envelope). In this case, it is the same form as the one to complete and submit to begin the subscription.
  • In addition to completing and returning a form, the consumer may be given the option to call a toll-free number since the sale was made via phone. However, if the consumer is referred to a URL, then a hard-copy form or toll-free number must also be presented as a second option since the sale of the product or service was not made via the Internet. 

Retail Sales: Examples of Promotional Material

Point of Purchase Notification (Signs in store)

Included with your purchase of $20.00 or more for SUN Sunglasses is a one-year subscription to Summer Magazine (valued at $10.00)*.

* You may decline the subscription to Summer Magazine and obtain a refund for its value. Please see a sales associate for details.

For this example:

  • The sunglasses are positioned as the primary item purchased.
  • Consumer is notified of the magazine’s inclusion prior to the completion of the sales transaction, as required.
  • The point-of-purchase materials position the magazine as included in the purchase price of the product or service. They also clearly state the title of the magazine, the term of subscription, the subscription value (at least one cent), and that the subscription may be declined and a refund may be obtained.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.

Retailer follow-up notice:
Mailed to consumer or a card handed out to consumer at retail location when the retailer collects consumer information to automatically start the subscription.

Included with your recent purchase of $20.00 or more for SUN Sunglasses is a one-year subscription to Summer Magazine (valued at $10.00).

We hope you enjoy your new sunglasses and Summer Magazine. However, if you would like to decline the magazine subscription and receive a refund for $10.00, please call us at 1-800-SUMMERS and have this card available. To process your refund request, please provide your purchase code.

Code: 123abcxz

Sincerely,
Summer Magazine

For this example:

  • Consumer is reminded that a subscription is included with the purchase, the title of the magazine, the term of the subscription and the subscription value.
  • Consumer is reminded that the subscription may be declined, a refund is available (for the subscription value) and how to obtain the refund.
  • Instructions require the consumer to call a toll-free number to receive a refund.
  • Consumer is required to provide a purchase code (on the card) for the refund to be processed. This may be requested as part of the refund process provided it is information easily accessible to the consumer.
  • In addition to a toll-free number, the consumer may be provided with a hard-copy refund form to complete and submit. However, if the consumer is referred to a URL, then a hard-copy form or toll-free number must also be presented as a second option since the sale of the product or service was not made via the Internet.

Retailer follow-up notice:
A card handed out to consumer at retail location or included in product packaging when the retailer does not collect consumer information to begin the subscription.

Included in your purchase today of $20.00 or more for SUN sunglasses is a one-year subscription to Summer Magazine valued at $10.00

To activate your subscription, complete and return this form with your purchase receipt to SUN Sunglasses Promotion, 123 Main Street, Anytown, USA 12345.

If you wish to decline the subscription and request a ($10.00), complete and return this form with your purchase receipt to “Refund Offer” P.O. Box 456, Anytown, USA 12345

Name ____________________________________
Address __________________________________
City, State, ZIP _____________________________

 

Internet Sales: Examples of Promotional Material

Home page (where solicitation for sale begins)

Computershack1

For this example:

  • The computer or computer-related items are the primary items purchased.
  • Consumer is notified of the magazine’s inclusion (with specific purchase amount or item), the term of the subscription and the value.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.

Page where consumer selects product or service to purchase

Computershack2

For this example:

  • The flash drive is positioned as the primary item purchased.
  • Consumer is notified of the magazine’s inclusion (with specific purchase amount or item), the term of the subscription and the value.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.

Shopping Cart page

Computershack3

For this example:

  • Consumer is reminded that a subscription is included with the purchase of $75 or more, the title of the magazine, the term of the subscription and the subscription value.
  • Consumer is given the opportunity to decline the subscription, and informed that a refund is available.
  • Notice directing the consumer to the refund page is clearly stated. (Must state, “Click here for refund information,” “Click here for details on how to obtain a refund” or other similar language).

Online Purchase Refund Notice

Included with your purchase of $75 or more is a one-year subscription to Computer Genius.

If you wish to decline the magazine and receive a refund for its value of $10.00, please print and complete this form, attach a copy of your order confirmation page and mail to : Computer Genius Rebate, 123 Main Street, Anytown USA 12345

Name_______________________________________________
Address_____________________________________________
City, State, ZIP _______________________________________

For this example:

  • Refund instructions require the consumer to write in for a refund. Therefore, a refund form must be provided for the consumer to complete and submit (and cannot require a self-addressed stamped envelope).
  • Consumer is required to include “order confirmation page” for the refund to be processed. This may be requested as part of the refund process provided it is information easily accessible to the consumer.
  • In lieu of requiring the consumer to print, complete, and then mail a hard-copy refund form, the consumer may be given the option to complete a form online. The consumer may also be given an additional option to call a toll-free number. 

Catalog/Direct Mail Sales: Examples of Promotional Material

(This example illustrates the process when a choice of magazine is offered)

Catalog materials

Catalogpage

For this example:

  • The sportswear is positioned as the primary item(s) purchased.
  • Consumer is notified of the magazine’s inclusion prior to the completion of the sales transaction, as required.
  • The catalog contains a clear and conspicuous notice (starburst sticker on cover of catalog) of the magazine’s inclusion.
  • No specific magazine title is noted, as the consumer will have a choice of magazines.
  • The notice clearly states the term of the subscription, the value of the subscription (at least one cent), and that it may be declined and a refund obtained. It also clearly states that details regarding this subscription and refund will be delivered with the product.
  • Magazine is not stated nor implied as free, complimentary, or synonymous language.
  • The notification may also be positioned via a notice or blow-in card inserted into the catalog, a notice attached to the outside of or polybagged with the catalog, printed on the order page in the catalog, or placed in another clear and conspicuous location.

Catalog follow-up notice:
A card included in product packaging when the retailer does not collect consumer information to begin the subscription. Also reflects a choice of magazines offered.

Included in your purchase of $50 or more from Sportswear Catalog is a one-year magazine subscription of your choice ($10 value).

To activate your subscription, select the magazine of your choice then complete and return this form with your purchase receipt to: Magazine Promotion, 123 Main Street, Anytown, USA 12345.
Baseball Today
Soccer Fans News
Rugby News
No, thank you. *

Name ____________________________________
Address __________________________________
City, State, ZIP ____________________________

* If you decline the magazine subscription, please complete the above information and attach a copy of your receipt. A $10 refund will be promptly processed and sent to you via mail.

For this example:

  • Consumer is reminded that a magazine subscription is included with the purchase, a choice of magazines is available, and the subscription term and value for each magazine.
  • Consumer is reminded that the subscription may be declined, a refund is available (for the subscription value) and how to obtain the refund.
  • As required, a form was provided to the consumer to complete and submit to start the subscription as well as clear instructions on the process to decline the magazine and receive a refund.
  • Instructions require the consumer to write to the publisher (agent, fulfillment, etc.) to receive a refund. Therefore, a form must be provided for the consumer to complete and submit (and cannot require a self-addressed stamped envelope). In this case, it is the same form as the one to complete and submit to begin the subscription.
  • Consumer is required to provide a purchase receipt for the refund to be processed. This may be requested as part of the refund process provided it is information easily accessible to the consumer.
  • In addition to completing and returning a form, the consumer may be given the option to call a toll-free number since the sale was made via phone/catalog. However, if the consumer is referred to a URL as a method to request a refund, then a hard-copy form or toll-free number must also be presented as a second option, unless the catalog purchase was made via the Internet. 

Single-Copy Sales: Additional Requirements and Example

The following elements are required for all single copies obtained via a partnership sale. These elements are additive to the seven requirements previously noted for all partnership sales transactions. The circulation generated shall be classified as “Partnership sales – Deductible” under the single-copy category of circulation on AAM reports.

For single-copy partnership sales to qualify and classify as paid circulation, the following AAM requirements apply:

  • There must be a point-of-purchase notice to the consumer that a single issue of a magazine is included in the purchase of the product or service, the title of the magazine included, and the value of the single issue.
      ­
    • The single copy included with the purchase must be the issue of the magazine currently on newsstands.

  • Promotional materials at the point-of-purchase must inform the consumer that the magazine may be declined and that a reduction in purchase price of the product or service will occur if the magazine is declined. The price reduction is equal to the stated value of the single issue.
      ­
    • A refund/rebate approach is not acceptable for single-copy partnership sales. To meet the “deductibility” requirement, the reduction of purchase price must be executed at the point of sale.

  • The product or service must be available for purchase at the reduced price (without the single copy of the publication) at every location where the package including the single copy is made available.
    • All point-of-purchase materials must be presented to the consumer in a clear and conspicuous manner (prominence, likelihood consumer will see it, clarity of language). For information regarding a formal definition of “clear and conspicuous” please consult the Federal Trade Commission website.

Point of Purchase Notification

Included with your $12.00 purchase of SUN Sunglasses is the June issue of Summer Magazine (valued at $3.00).

* The sunglasses may be purchased separately for $9.00.

For this example:

  • The sunglasses are positioned as the primary item purchased.
  • Consumer is notified of the magazine’s inclusion prior to the completion of the sales transaction.
  • Magazine is positioned as included in the purchase price of the product or service.
  • Title of magazine, term of subscription and subscription value (at least one cent) are clearly stated.
  • Magazine is not stated nor implied as free, complimentary, or other synonymous language.
  • Point of purchase notification informs the consumer that the purchase of the product/service may occur without the single issue of the magazine for a reduced rate (reduced by the value of the single issue). 

Please note:
Magazines bundled with hotel stays, transportation services, and cable television services shall be subject to AAM’s policy for subscriptions and single copies sold with other services. See AAMs Policy Regarding the Sale of Carrier Delivery Circulation and Single Copy Sales of Newspapers, Sale of Subscriptions and Single Copy Sales of Magazines and Farm Publications with Other Services.

You may request a pre-evaluation of your partnership sales programs by your AAM Publisher Relation Manager. When doing so, please complete and submit the Partnership Sales Pre-Evaluation form (Microsoft® Word® document).

For the Audit

Per Rule B 1.1 File Copies, Subscription Promotion Offers, a publisher is required to maintain a file for each audit period that contains examples of all promotional materials used.

This includes, but is not limited to:

  • All print offers (blow-in cards, letters, other direct mail pieces)
  • Telemarketing scripts
  • Radio scripts (or recording of radio advertisement)
  • Television scripts and storyboards (or recording of television advertisement)
  • Internet offers (copies of Web pages)
  • Point-of-purchase material (signs, posters, etc.)
  • Advertising campaigns that were printed in the magazine
  • All solicitation pieces used by third-party subscription selling agents

In addition to a review of the promotional material, the auditor will ensure the program was executed in compliance with all AAM guidelines governing a specific type of program. This includes, but is not limited to: confirmation of proof of payment from the subscribers, ensuring payment was made within the required time frame, an analysis of credit cancels, review of any required contracts, and confirmation that payment was net of all considerations for all programs.

It is imperative to the efficiency of the audit that the publication responds in a timely manner to all auditor requests for documentation.

Summary

Perhaps the most valuable advice regarding the creation of promotional initiatives is “when in doubt, check it out—with AAM.”

It is the publishers’ responsibility to ensure their promotions are executed in compliance with all AAM rules and guidelines in effect at the time they are executed.

If you have an offer you want to ensure complies with AAM rules and guidelines, you are strongly encouraged to contact AAM’s Publisher Relations staff. Upon request, AAM's Publisher Relations department provides a confidential review of members’ programs and provides feedback noting their compliance to AAM rules or states revisions necessary to bring it into compliance.

A list of Publisher Relations managers and their contact information is available on AAM’s website.

Inline Content