Commemorative and Extra Editions
From time to time, newspapers may wish to publish additional products and/or commemorative sections surrounding national and world events. Below are some general guidelines on how to classify circulation on AAM documents depending on the type of program you are developing.
If you are executing a program different than those noted below, please contact your Publisher Relations manager to discuss.
If you plan to publish a commemorative section, deliver it within your normal newspaper, and subsequently sell this section separately, there are no AAM qualification issues.
The sales of the commemorative section only are not considered sales of the newspaper and wouldn’t be reflected in the circulation figures on the AAM documents for your newspaper. Therefore, AAM rules do not govern the price, delivery or sales of the commemorative only section.
An extra edition is defined as any edition published in addition to the regular editions, and is published more than an hour before or after the normal press schedule. If you plan to publish an extra edition focusing on the day’s events, the following guidelines should be considered when reporting this edition in your AAM report.
- AAM rules have no requirements for the advertising content of an extra.
- These extra edition copies will be classified as paid circulation provided a qualifying price is collected and the basic identity of the newspaper is retained. A qualifying price is at least one cent, net of considerations. As a reminder, the extra can be priced at equal to, higher or lower than your normal single-copy cover price.
- Home delivery:
- Since home delivery subscribers would have already received a “normal” issue on the date of the extra edition, AAM views delivery of the extra edition to those households as complimentary. This circulation is not eligible for inclusion in paid on AAM reports.
- Single Copy:
- If the extra editions are sold to individual consumers via single-copy venues such as retailers, hawkers, vending machines, etc., then the copies would be classified as individually paid, single-copy sales on AAM documents.
- Sales of the extra edition occurring within one week of the date in the masthead may be claimed as paid circulation. Extra edition copies sold after one week are to be included in unpaid circulation on AAM documents. For example, if the extra edition is dated May 3rd, then the copies sold on or before the end of the day on May 9th may be claimed as paid. Copies sold on or after May 10th are to be claimed as unpaid.
- A disclosure will be made in the explanatory paragraph of the March 2009 Publisher’s Statement describing the date of the edition, the reason for it, number of single-copy extra edition copies sold, and if any advertising was carried.
- Verified Educational Copies:
- These copies may be used to fulfill an educational copy order provided the teacher or principal specifically ordered this extra edition and the intent is for the copies to be used in the classroom by the instructor for educational purposes with the students.
- They must be distributed to the school and made available no later than the day following the publishing of the extra edition. For example an extra published on the afternoon of May 3rd, shall be delivered to the school for use by May 4th.
- A disclosure will be made in the explanatory paragraph of the March 20XX publisher’s statement describing the date of the edition, the reason for it, if any advertising was carried in it, and the number of extra edition copies used to fulfill educational copy orders.
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