Media Buyers Endorse Consolidated Media Report for Consumer Magazines
Kelly Foster-Shapiro, chairwoman of the Magazine Buyers’ Advisory Committee, recently wrote on behalf of the committee to endorse the CMR concept:
Dear ABC Member Representative,
As media buyers invest in new digital platforms beyond traditional print media, we want to ensure our advertising dollars are optimally directed based on accurate audited information.
I write today on behalf of ABC’s Magazine Buyers’ Advisory Committee to encourage you to consider an exciting new option from ABC—the Consolidated Media Report (CMR). The CMR is a customizable report that integrates a magazine’s multimedia brand extensions on print, digital and mobile platforms. It allows publishers to present their entire brand dynamic to buyers, while promoting clarity and understanding of the cross-platform opportunities. Plus, information on the CMR is backed with the trust and confidence we have in the ABC auditing process.
Clear, concise measurement of digital media has often been referred to as the “Wild West.” We believe the development of the ABC CMR takes the right step toward eliminating a challenging hurdle to the media buying process. We endorse this unique reporting concept from ABC and look forward to its positive influence on our business.
Chairwoman, Magazine Buyers’ Advisory Committee
Senior Partner, Print Director, Group M
Steve Bloom, SVP, Director of Magazines, Zenithmedia
Carolyn Dubi, SVP, Director, Print, Initiative Media
Jeffrey Fischer, VP, Director Print Activation, MediaVest USA
Irene Grieco, VP, Director/Print Strategy, Universal McCann
Allison Howald, VP, US Director of Print Investment Planning, PHD
George Janson, Managing Partner, Director of Print, Group M
Debbie Sklar, VP, Director of Print Services, Horizon Media, Inc.
Lisa Stearn, Director, Print Solutions Group, Starcom Worldwide
Ginger Taylor White, Director, Print Services, Carat USA
*Scott Kruse, Managing Partner, Director of Print, Group M
*Robin Steinberg, EVP, Director Publishing Investment and Activation, MediaVest USA
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