In-Depth Analysis Tools

AAM offers a suite of tools inside the Media Intelligence Center for in-depth analysis of thousands of publishers across North America.

What type of data are you looking for? The Media Intelligence Center houses a range of tools to meet your specific needs. If you can’t find what you need, contact the Media Intelligence Center team at 877-222-0932.

Download a price list.

Pricing for associate members is available here

 

Top-line Data
Audience Data
Newspaper Geographic Information
Magazine Geographic Information
Digital Edition Stats
Pricing Data
Detailed Trends and Historic Data
Individual Reports and Statements
Tools Designed for Media Buyers
Audit Information
Custom Reports

 

Top-line Data

For an overview of newspaper and magazine circulation stats.

Newspaper and Periodical Snapshot compiles top-line circulation data updated with every publisher’s statement drive for newspapers and magazines.

Download all publishers’ reports as PDFs in the Reports Library.

View the most up-to-date, issue-by-issue data for larger U.S. magazines in Rapid Report.

 

Audience Data

For looking deeper into the U.S. newspapers that participate in the Audience Snapshot program.

Audience Snapshot+ creates trend reports that detail circulation, readership, audience, and unique website users. If you are interested in additional demographic detail for participating newspapers, please visit the Scarborough-hosted Audience Snapshot database.

 

Newspaper Geographic Information

For analysis into newspaper distribution by state, province, ZIP code, FSA, county and more.

Newspapers Geo/Circ provides commonly used newspaper U.S. ZIP code and Canadian Forward Sortation Area (FSA) and county/province circulation market data.

County Penetration Reports contains a list of all counties by state or province, the number of households within each county and the newspapers with circulation totaling more than 100 in a county.

Newspaper Analyzer features enhanced mapping functions. Choose your preferred ZIP codes and view a map of the newspapers distributed in that area.

 

Magazine Geographic Information

For analysis into periodical distribution by state, province, county and more.

Canadian Circulation of U.S. Magazines compares circulation trends and performance figures in Canadian markets.

Magazine Market Coverage provides a quick reference to current magazine data aligned to standard market areas (DMA or CBSA).

Periodical Geo/Circ analyzes magazine publisher's statement data for publications that file Supplemental Data Reports (SDR).

Periodical Analyzer features enhanced geographic and market-level searches. Analyze data by state, province, region and DMA or MSA/CBSA by county.

 

Digital Edition Stats

For insights into newspapers’ and periodicals’ digital portfolios.

Newspaper and Periodical Snapshot compiles top-line circulation data updated with every publisher’s statement drive for newspapers and magazines.

Newspaper Analyzer and Periodical Analyzer provide tools look deeper into current and historical digital edition stats.

 

Pricing Data

For information about the prices at which newspapers were sold.

Analysis by Price Category Report provides a detailed summary of newspapers’ circulation based on the price at which copies were sold.

Ratebook contains “basic” print and digital price data for all released AAM-audited daily newspapers.

 

Detailed Trends and Historic Data

For trending up to 10 years of newspaper and periodical data.

Magazine Trends presents five-year trends of average paid, verified and analyzed nonpaid circulation and rate base data for U.S. and Canadian periodicals.

Newspaper Analyzer contains up to 10 years of in-depth newspaper audit data.

Periodical Analyzer covers up to 10 years of publisher's statement data.

Newspaper Snapshot Analyzer provides searchable, customizable queries of U.S. daily newspaper publisher's statement data.

 

Individual Reports and Statements

For details about publisher’s statements, audit reports, Consolidated Media Reports and more.

Reports Library makes all AAM-publisher member reports available for download as PDF.

 

Tools Designed for Media Buyers

For planning and analysis that’s specific to buyers.

Media Rebate Analysis is designed to help media buyers calculate rebate estimates from post-media buys of AAM-audited consumer magazines.

Preprint Projection Center gives newspaper media buyers timely circulation projections to better project their preprint production requirements.

 

Audit Information

For information about audit statuses and results.

Audit Status Listing identifies all open audits for AAM-publisher members.

Variance Report shows audit deductions of 3 percent or more as compared to publisher's statement figures filed for the corresponding audit period.

 

Custom Reports

For one-of-a-kind requests.

If you need a large amount of data or something you can’t find in the Media Intelligence Center, we offer custom reports that allow you to pick the publications and data segments.

 

[ CONTACTS ]

 

For questions about products or pricing, please contact the Media Intelligence Center team at 877-222-0932.

 

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