Consolidated Media Report
With growing popularity, AAM offers versions for the divisions of content providers—newspapers, business publications and consumer magazines. Although the report has slight variations between each division, there are benefits for all content providers who choose this up-and-coming report format.
Flexible: Publishers may report everything from text alerts and app metrics to Facebook fans and free publications.
Organized: It’s the one place where buyers can go to see AAM-verified data about all of your products.
Trusted: Because AAM audits all data on the report, buyers are given comparable, verified figures to incorporate in their media plans.
Marketable: Publishers are teaching their sales staff to use the CMR as a key tool in their sales pitches.
Unique: Publishers have the option to create custom CMRs and have included maps, demographics, charts, market statistics and promotional graphics.