Newspaper Consolidated Media Report
AAM’s Consolidated Media Report is an innovative report that allows newspaper publishers to show advertisers their total audience. Newspapers may use the CMR as a supplement to their publisher's statements and audit reports and choose which brand elements to include on the report.
Designing Your Newspaper CMR
The CMR is a customizable report, so you may choose which products and metrics to include. The chart below details some common products and related metrics.
| Products | Optional Metrics |
|
Paid and verified circulation |
See individual publisher's statements |
|
Additional print products |
Alternative language editions |
| Website | |
|
Website/mobile website |
Unique browsers |
| Mobile | |
|
Apps |
Downloads |
|
Text alerts |
Subscribers |
| e-Newsletters | |
|
Newsletter |
Net Distribution |
| Social Media | |
|
|
Likes |
|
Foursquare |
Followers |
|
Google + |
Members |
|
|
Members |
|
Tumblr |
Users |
|
|
Followers |
| Audience | |
|
Audience reach (by DMA or NDM) |
Print readership |
|
Broadcast audience (by DMA)* |
Radio listeners |
*As sourced by Scarborough Research and audited by AAM.
All data included on a CMR must be audited by AAM. However, this audited data does not entitle individual products that do not hold regular membership in AAM to represent or claim that they are "members" of AAM, nor are these nonmember products permitted to use the AAM insignia/logo in their publications, letterhead, or advertising and marketing materials.
Get Started
Questions about what a CMR can do for your brand? Contact a marketing manager to find out more.
Sign Up for Our
Get connected. Stay connected. Be the first to gain insider intelligence with the latest news, products, events and training from AAM.
