Next Issue Media Validates its Magazine Consumer Engagement with AAM Measurement Certification
AAM certifies NIM’s “Texture,” supports growing participation in unlimited digital magazine programs
ARLINGTON HEIGHTS, Ill. (October 11, 2016) — The Alliance for Audited Media (AAM) has certified Texture—an unlimited digital magazine subscription service from Next Issue Media LLC—to industry-approved measurement guidelines and standards to safeguard publisher investment and gain media buyer trust.
“Over the last five years Texture has cultivated a large and influential digital subscriber base,” said John Loughlin, CEO of Next Issue Media. “We know there are millions of consumers who are interested in curated, fact-checked premium magazine content beyond individual issues. We also know these subscribers have enormous value, and that’s why we’re working with AAM.”
AAM’s certification process verified that the technology powering Texture tracks consumer engagement in a way that is accurate, consistent and reliable, according to the criteria outlined in the Interactive Advertising Bureau’s Advertising Measurement and Auditing Guidelines and applicable Media Rating Council minimum measurement standards.
“By certifying Texture to industry-trusted standards and guidelines, Next Issue Media is giving its magazine clients the verified information they need to help them build trust with their advertiser partners for this growing strategy,” said Steve Guenther, VP of AAM’s digital auditing services.
The certification follows the industry’s recent decision to implement a new circulation category recognizing the growth of all-access digital magazine services such as Texture. With AAM’s “Multi-Title Digital Programs” category, more than 100 AAM magazine clients that participate in Texture can report issues requested and opened by paying Texture subscribers as paid digital subscriptions on their AAM statements.
“The Texture model is changing the way that magazine consumers read content and how publishers are selling media,” said Steve Maich, senior vice president of digital content and publishing, Rogers Communications. “With services such as Texture, we’re able to get our premium content in the hands of paying consumers in a way that is completely measurable, making our story more attractive to advertisers.”
“Texture’s decision to become AAM certified represents a crucial step for the entire industry,” said Tom Harty, president and chief operating officer of Meredith and director on AAM’s North American board. “It has showcased the value of premium content, showing that magazines can maintain readers and reach new consumers in new and innovative ways.”
About the Alliance for Audited Media
The Alliance for Audited media powers transparency and collaboration between North America’s leading media professionals. AAM is the industry’s recognized leader in cross-media verification with unparalleled expertise across all brand platforms including web, mobile, email and print. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust. To learn how AAM brings trust and transparency to today’s media ecosystem, visit AAM’s new auditedmedia.com website.